In-game advertising, when the video game becomes another media
In-game advertising can be divided into two types depending on the prominence that the brand wants its products or services to acquire within the video game. It can be static or dynamic.
Difference Between Inbound Marketing and Outbound Marketing
Inbound Marketing attracts potential customers thanks to valuable content, Outbound Marketing focuses on traditional strategies. Know more details!
Optimism in the tourism sector in light of summer reservations. Mirage or reality?
Revenge tourism has been partly the main driver of the recovery of the tourism sector, encouraging to make up for lost time and reinvigorating the adventurous spirit.
Special Mention for our ‘Kingdom of Light’ campaign at WINA 2023
Irismedia receives a Special Mention at the Wina 2023 Festival for the ‘Kingdom of Light’ campaign for the ONMT
How and why to implement a human-centric marketing strategy
In an increasingly digitized world, where market competition is fierce and consumers are bombarded with a deluge of marketing messages, it’s critical for businesses to stand out and make a real connection with their audience. This is where human-centric marketing comes into play. In this post, we will explore how and why to use a […]
Post-pandemic tourism: A regional analysis of the world
We explore how different regions of the world are recovering from the blows suffered in recent years
The size of the ideas matters, not the screens
The reality of our world immerses us in the size of the screens. The big screen par excellence leads you to think about Cinema and how it has evolved as a means of entertainment (at the user level), and as an advertising media (at a professional level). A support that offers a spectacularity that others […]
Outstanding Tourism Trends in 2023
It is important to delve into global tourism trends, which have developed over the last few years, and have been significantly influenced by factors such as global warming, the COVID-19 pandemic, the conflict in Ukraine and inflation, in addition to sociodemographic changes in the behavior of travelers. In this new exploration, we will take a […]
The potential of Arab Tourism
Are you really harnessing the potential of Arab Tourism? A few weeks ago we were visiting the Arabian Travel Market in Dubai and we saw live the awakening of the Tourism industry. Knowing deeply the potential traveler of each place is key for a marketing campaign to be effective. Do you want to know more […]
The Kingdom of Light
There are few times to enjoy a project as we did with this one. We have had the oportunity to do it working on the worldwide launch of Moroccan Tourism campaign, The Kingdom of Light. We trust that brand efforts, establishing interesting commercial agreements like Irismedia’s to make this big challenge come true, accompanied by […]