How influencer marketing can benefit the tourism industry
Influencer marketing has become a powerful tool to promote the tourism industry.
The impact of a good SEO positioning on your brand
A good SEO has positioned itself as a key strategy to take into account in order to impact your brand and achieve success.
Storytelling, a phenomenon spreading to the sports world
What exactly is storytelling and why has it become a growing trend in the advertising world?
GA4: The must-have tool for brands with an online presence
Google Analytics 4, the next generation of Analytics, is a tool that collects event-based data from both websites and applications.
Cognitive automation: A further step in the quest for business efficiency
Cognitive automation has emerged as an indispensable tool for achieving business efficiency.
The regulation of digital advertising: navigating a new horizon
The doors opened up by the internet make it absolutely essential to regulate digital advertising nowadays.
Web analytics for tourism projects
Web analytics plays a fundamental role in the development of tourism projects, since it allows measuring the impact of the online presence and examining the data obtained from digital marketing campaigns.
Sports marketing, the curious birth of this trend
The birth of the Internet was another great milestone in sports marketing by allowing the globalization of the actions of sports companies.
The visual search revolution: transforming the search for information
Brands do not doubt it, from sponsorship to digital presence, advertising in sports is essential to achieve their goals
Advertising in sport: a range of opportunities to connect with the public
Brands do not doubt it, from sponsorship to digital presence, advertising in sports is essential to achieve their goals