NEWS
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3 min
At Irismedia, we are embarking on a new phase of growth and strategic development with the appointment of Nacho Zapatero as Chief Digital Officer and Sandra Corrales as Strategic Director – two moves that reinforce our commitment to an increasingly integrated, consultative…
4 min
The rise of artificial intelligence (AI) is profoundly redefining the digital advertising ecosystem, and one of the most significant changes is taking place in the way we understand, segment and engage with audiences. For years, marketing professionals have worked with models based…
4 min
In a landscape where e-commerce dominates the majority of transactions and consumer attention is fragmented across multiple channels, brands face a complex challenge: to stand out, connect with customers and leave a lasting impression. It is against this backdrop that pop-up shops…
2 min
Every 23 April, World Book and Copyright Day reminds us of something we sometimes forget amidst screens, metrics and the hustle and bustle: reading remains one of the most human ways of engaging with the world. UNESCO frames it in this way,…
4 min
By 2026, Spotify has evolved far beyond being merely a music streaming platform. With hundreds of millions of users worldwide, an increasingly diverse range of content, and advertising tools that combine audio, video and podcasts, Spotify is establishing itself as a strategic…