NEWS
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3 min
The advertising industry generates far more impacts than we might think. When we talk about each person receiving an average of 6,000 ad impacts of advertisements per day, it may seem like an exaggeration, but it is a reality. In an age…
2 min
We live in an era where technology not only facilitates our daily tasks, but also completely transforms the way we relate to the world. In our day-to-day lives we use many so-called smart applications, which over time have evolved from being occasional…
3 min
How do we know if a campaign is effective, how do we determine whether it is working properly or whether we need to make adjustments, and how do we measure whether we are meeting the objectives we set from the start? The…