Emerging technologies in advertising
Technology in advertising introduces new advanced techniques to connect with audiences.
Challenging the Limits of Programmatic Advertising: Beyond the Screen
Programmatic advertising has established itself as one of the main trends in the digital world in 2023.
Why Google Ads is the key to digital success
Using Google Ads as part of a marketing strategy offers a range of significant advantages. Do you want to know them?
Web analytics for tourism projects
Web analytics plays a fundamental role in the development of tourism projects, since it allows measuring the impact of the online presence and examining the data obtained from digital marketing campaigns.
Sports marketing, the curious birth of this trend
The birth of the Internet was another great milestone in sports marketing by allowing the globalization of the actions of sports companies.
The visual search revolution: transforming the search for information
Brands do not doubt it, from sponsorship to digital presence, advertising in sports is essential to achieve their goals
Advertising in sport: a range of opportunities to connect with the public
Brands do not doubt it, from sponsorship to digital presence, advertising in sports is essential to achieve their goals
In-game advertising, when the video game becomes another media
In-game advertising can be divided into two types depending on the prominence that the brand wants its products or services to acquire within the video game. It can be static or dynamic.
The size of the ideas matters, not the screens
The reality of our world immerses us in the size of the screens. The big screen par excellence leads you to think about Cinema and how it has evolved as a means of entertainment (at the user level), and as an advertising media (at a professional level). A support that offers a spectacularity that others […]