Advertisement or monument? When advertising becomes a tourist attraction

Anuncio o monumento

The advertising industry generates far more impacts than we might think. When we talk about each person receiving an average of 6,000 ad impacts of advertisements per day, it may seem like an exaggeration, but it is a reality. In an age where image is everything, there are elements of advertising that have managed to […]

The Power of Nostalgia in Advertising: Connecting Emotions with Brands

Nostalgia en la publicidad

Looking back to the past is a very common practice to find out how we have evolved and whether we are better off than before. Based on this premise, nostalgia is a very present feeling, especially in the generations that lived their childhood and youth at the beginning of the digital era.