Irismedia, Best Independent Media Agency at the Control 2024 Awards
We are thrilled to share with you all a piece of news that fills us with pride: we have been recognised as the Best Independent Media Agency in the 55th edition of the Control Awards! This recognition comes at a very special moment, as it is the first year that the Independent Media Agency category […]
The future of cookies and their impact on Media Agencies
Google’s cookies are one of the most prized ‘assets’ in the advertising industry, which is why agencies and media outlets are increasingly concerned about what will happen to them.
Beyond football: LaLiga as an expansion platform for brands
That football is the king of sports in our country is undeniable. At weekends and, occasionally, on a weekly matchday, a large part of the country is glued to the screen to see what happens during the day. And we cannot forget all those fans who, week after week, go to the pitch to experience […]
Back to school, does digital advertising really influence the choice of school?
Every year, many parents are looking for the ideal school for their children, which is a great opportunity for marketing and advertising agencies, but… what influence does digital advertising really have when it comes to choosing a school?
Paris Olympic Games, how the audience experienced it
With the Paris Olympic Games over, it is time to take stock and look at the audience’s behaviour during the competition
X, effective relationship marketing strategies
The new X, or better known by its former name Twitter, is the communication platform par excellence. Every day millions of users share their thoughts and opinions on this platform, making it a key tool for brands.
The importance of video in social media
That video is the star format in terms of social networks is a reality. The growth of Tiktok, the platform that lives solely on video, continues to rise and the rest of the channels are keeping pace to adapt to the trend.
From off to on: Integrated strategies for a successful brand experience
Is it better to go offline or online? An omni-channel strategy is the key to a successful brand experience.
CGI or how to generate conversation about your campaign
Generating conversation is one of the great ambitions of brands and advertisers. Whether with a digital campaign, an on-street action or any type of strategy that gets people talking about the campaign itself is valid, and to achieve this we are seeing the use of CGI becoming more and more widespread.
Marketing and Advertising at the Olympic Games
The Olympic Games are a golden opportunity for marketing and advertising. The competitions and the athletes become a unique showcase to showcase different brands and advertisers to the world.