Music festivals: a space for brand innovation
Summer, good weather, the desire to make plans and… festivals! This weekend kicks off Coachella, one of the most internationally renowned festivals.
The importance of storytelling for brands
In a world saturated with advertising, brands must constantly evolve to capture the attention of users in an efficient way.
Phishing, don’t touch my data
Cybersecurity is one of the issues that most concerns consumers and businesses. Although ecommerce is the order of the day, there are also profiles that are still reluctant to provide their data or email for fear of suffering a phishing attack. Phishing is a cybercrime technique that seeks to trick people into revealing sensitive information, […]
Followers, engagement or reach, what metrics should I track on social media?
I want to start a social media campaign, I want to be known and offer my community quality content. Which metrics should I follow? Which is the most important? In social media we work with 3 main metrics: followers, reach and interactions. Good data in these three parameters are the confirmation of a good health […]
Sustainable tourism and accessible tourism, the evolution towards travel with a conscience
In the age of information and globalisation, tourism has evolved beyond the simple pleasure of travelling. Travellers are now looking for experiences that are authentic and unique, but at the same time responsible and respectful of the environment and society. In this context, sustainable tourism and accessible tourism are becoming more and more relevant, which […]
The golden age of podcasting and its importance for brands
The podcast is a consumer-friendly format and can be easily produced, which is why more and more professionals and social media personalities are encouraged to implement this format.
Indispensable tools for content creators
Users don’t just use social media to upload holiday photos and browse through their friends’ lives; searching for products on these platforms has become commonplace.
How have our consumer habits changed?
Discover how consumer habits have changed in the digital age, the impact of hyper-connectivity and the importance of sustainability in the purchasing decision.
Love is in… Campaigns!
Flowers, chocolates, love and… campaigns everywhere! Yes, Valentine’s Day is just around the corner and love is in the air. But this day is not only for lovers, it is also a key date for marketing lovers, who are ready to analyse where Cupid’s arrows are flying. 14 February is one of those dates that […]
Super Bowl 2025: Which is more interesting, the game or the half-time?
As of early Monday morning, 10 February, there are only two main topics of conversation: the game between the Kansas City Chiefs and the Philadelphia Eagles or, on the other side of the coin, everything that happened during the intermission of that game, but they all have a common link: Super Bowl 2025. American football […]