Why is it necessary to consider regulating artificial intelligence?
When we think of Artificial Intelligence, the first thing that usually comes to mind is Chat GPT, or the generation of images, videos, music, etc. Then we might think of machine learning, neural networks or robots. But there is one issue that is often overlooked, yet is crucial for this technological revolution to continue with […]
The efficiency of Google’s AI and its impact on advertisers
La IA de Google transforma la publicidad: automatización, datos y estrategia humana para optimizar campañas y mejorar el rendimiento de los anunciantes.
The new era of social media: AI, video and community
La IA, el vídeo y la seguridad están redefiniendo las redes sociales en 2025. Descubre las novedades clave y cómo afectan a marcas y creadores.
Careers booming thanks to AI
After several years of living side by side with it, it’s clear that artificial intelligence isn’t just another passing tech trend — it’s here to stay, driving profound changes in how we understand and manage productivity. This isn’t about imagining what jobs will look like in some distant future, but about how work itself, the […]
Metasearch Engines, GDS and OTAs: The Real Map of the Digital Traveler
Tourism continues to be one of the most competitive and dynamic sectors in the world. In an environment where travelers make decisions with more information than ever before, tourism brands — destinations, airlines, hotels — must understand which platforms influence that process and how to use them to generate results. However, there is a common […]
The advertising of the future is already here
For years, we imagined the future of advertising as a world filled with holograms, ubiquitous artificial intelligence, and advertisements projected in the sky. But the reality is much more interesting: the future of advertising has already begun, and it is happening on our screens, in the data we share, and in the way brands are […]
Sabadell vs BBVA: when banks revive advertising wars
Let’s face it: if we were to rank the most entertaining sectors in advertising, banking would probably come in last, but in recent weeks Banco Sabadell and BBVA have shown us that this is not the case thanks to an advertising war like those of old, with all that this implies in terms of competitive […]
Political and social advertisements on Meta: what can and cannot I promote?
The European digital ecosystem is experiencing a new turning point. Since the beginning of this month, the rules of the game have changed for everyone who plans or disseminates campaigns on social media. Meta, the giant behind Facebook and Instagram, has announced that it will no longer allow paid advertisements or promotion of political, electoral […]
Emotion as a connection beyond the screen
The data speaks for itself: we receive more than 6,000 advertising impressions per day, most of them in digital environments. This sheer oversaturation forces brands to ask themselves: how can we stand out amid so much noise? Is it useful to increase impressions, or is it more effective to generate lasting memories? This is where […]
Advertising in print media: is it still effective?
In a world where digital ads follow us on social media, search engines, and even the most unexpected apps, it would seem logical to think that print media has completely lost its relevance as an advertising medium. However, this perception does not always reflect reality. Advertising in newspapers and magazines continues to offer unique advantages […]