AI Legislation: Outside the European Union, is it a free-for-all?
In our series of articles on Artificial Intelligence legislation so far, we have focused on developments within the European Union. However, in the global landscape we live in, it is essential to consider other players as well. Today we explain what is happening in other countries, where AI regulation looks very different from what we […]
What is expected of AI in 2026?
Talking about artificial intelligence in advertising is no longer futuristic or experimental. AI has moved from being a distant technology to becoming an everyday tool within agencies, marketing departments and creative teams. However, as time goes by, the conversation shifts to a different level. It is no longer just about what AI can do, but […]
FITUR 2026: the stage where countries tell their stories to the world
FITUR 2026 is here, the International Tourism Fair in Madrid, an event that year after year transcends the traditional concept of a sector-specific event to establish itself as one of the major global stages where countries define how they want to be perceived. For a few days, Madrid once again becomes the meeting point for […]
Section 50 of the AI Act
Continuing with our series of articles on Artificial Intelligence legislation, today we are dedicating a special section to Article 50 of the AI Act. Section 50 of the AI Act is the section that answers a very simple question: when do I have to clearly state that AI is involved? And the answer is: much […]
Media planning trends for 2026: how to prepare for an increasingly intelligent ecosystem
Media planning is undergoing one of the most profound transformations in its history. Looking ahead to 2026, advertisers and agencies face a landscape marked by advanced automation, audience fragmentation, new measurement requirements and consumers who are increasingly demanding in terms of relevance and experience. In this context, media planning is no longer just about deciding […]
Morocco and AFCON: a strategic showcase for advertising, sponsorship and the media industry
The African Cup of Nations in Morocco is not only one of the continent’s most important sporting events, but also a unique opportunity for the marketing, communications and media buying industries. African football is experiencing global expansion, with growing audiences both within the continent and in the diaspora, and Morocco has strategically positioned itself as […]
Avatar 3 and the power of the big screen: why cinemas remain a key advertising medium
The release of Avatar 3 is not only a cinematic event, it is also a powerful reminder of the place that the big screen occupies in today’s advertising ecosystem. In a context dominated by audience fragmentation, constant multitasking and digital saturation, cinema reaffirms itself as one of the few spaces capable of offering full attention, […]
From ‘Code Hacking’ to Orchestrating Intelligences: The Silent Revolution of Tech Teams (2025-2026)
If you close your eyes and imagine a programmer, you probably picture the Hollywood cliché: a hoodie-clad person in a garage or dirty room littered with pizza boxes, frantically typing green lines on a black screen while drinking energy drinks. That romantic image of the ‘lonely code craftsman’ is about to become a museum piece, […]
The other pieces of the AI Act puzzle
A few days ago, we began our series of articles on legislation and AI, explaining the importance of the AI Act in the European Union as a central piece of the framework that regulates the use of artificial intelligence. However, the regulation is supported by an entire ecosystem of ‘pieces’ that had already been developed […]
Linear television or platforms? Which is more efficient for advertisers?
The audiovisual ecosystem has undergone a structural transformation over the last decade. Audience fragmentation, the consolidation of streaming and the expansion of data-driven advertising have reshaped the way advertisers plan and measure their investments. Against this backdrop, a recurring question arises: is it more efficient to invest in linear television or digital platforms? The reality […]