Love is in… Campaigns!
Flowers, chocolates, love and… campaigns everywhere! Yes, Valentine’s Day is just around the corner and love is in the air. But this day is not only for lovers, it is also a key date for marketing lovers, who are ready to analyse where Cupid’s arrows are flying. 14 February is one of those dates that […]
Super Bowl 2025: Which is more interesting, the game or the half-time?
As of early Monday morning, 10 February, there are only two main topics of conversation: the game between the Kansas City Chiefs and the Philadelphia Eagles or, on the other side of the coin, everything that happened during the intermission of that game, but they all have a common link: Super Bowl 2025. American football […]
Cinema, advertising and events: The magic of the Goya Awards
Granada is already shining with its own light, ready to host the 39th edition of the Goya Awards, which will be held next Saturday in the city’s imposing Palacio de Congresos. The Nasrid capital has thus become the epicentre of Spanish cinema, bringing together the best of the sector on a night where art, talent […]
Social Media: How do users behave?
Are users still on Facebook and what do they search for on Instagram and TikTok? With all the changes to X, is it still used? Each social media has its own particularities, as users do not behave in the same way on one as they do on another. Today we tell you what the users […]
Leisure and business have an appointment at FITUR 2025
It’s that time of year when the world of tourism brings out its best to captivate both industry professionals and travellers in search of their next destinations. FITUR 2025, the International Tourism Trade Fair, opens its doors on 22 January and promises to be more spectacular than ever. This event has established itself as an […]
Beyond partnerships: Brand ambassadors and their return
One of the most prominent trends in social media for 2025 is the consolidation of brand ambassadors. These profiles go beyond traditional collaborations with influencers, offering a much higher return on investment and becoming true emblems for brands.
Trends that will shape advertising agencies in 2025
El nuevo año ha comenzado, y con él llegan las tendencias más frescas en el mundo de la publicidad. Para arrancar con buen pie, te ofrecemos un vistazo rápido a lo que marcará el ritmo en los próximos meses.
Matching the message to the channel and the audience: the key to efficient communication
In a world where every advertising impact competes for the attention of overexposed audiences, brands and agencies face a major challenge: to communicate effectively.
Evolution of Offline Media: Reinventing the Classic in the Digital Age
Traditionally, television, radio and print media have been the main media for advertising insertion. With the advent of the digital era, this ecosystem has expanded with new entertainment platforms such as social media, online media, etc. This has led offline media to reinvent themselves in order to remain attractive to advertisers. Although we may believe […]
‘Nudgeables’ and their importance in marketing campaigns
Looking ahead to 2025, it is time to start thinking about the term ‘nudgeables’ and the impact this consumer profile can have on our sales.