Sustainability: the brand argument that drives conversion and reputation
Environmental awareness has become one of the most prominent topics of conversation in recent times, which can influence purchasing decisions.
From clip to tap: The profile of the mobile shopper shaping the future of e-commerce
While not so long ago we were surprised to be able to buy any product on platforms such as Amazon or eBay, today it is commonplace to order dinner, book a holiday or buy clothes from our mobile phones, without leaving the sofa.
Music festivals: a space for brand innovation
Summer, good weather, the desire to make plans and… festivals! This weekend kicks off Coachella, one of the most internationally renowned festivals.
The importance of storytelling for brands
In a world saturated with advertising, brands must constantly evolve to capture the attention of users in an efficient way.
Phishing, don’t touch my data
Cybersecurity is one of the issues that most concerns consumers and businesses. Although ecommerce is the order of the day, there are also profiles that are still reluctant to provide their data or email for fear of suffering a phishing attack. Phishing is a cybercrime technique that seeks to trick people into revealing sensitive information, […]
Followers, engagement or reach, what metrics should I track on social media?
I want to start a social media campaign, I want to be known and offer my community quality content. Which metrics should I follow? Which is the most important? In social media we work with 3 main metrics: followers, reach and interactions. Good data in these three parameters are the confirmation of a good health […]
Sustainable tourism and accessible tourism, the evolution towards travel with a conscience
In the age of information and globalisation, tourism has evolved beyond the simple pleasure of travelling. Travellers are now looking for experiences that are authentic and unique, but at the same time responsible and respectful of the environment and society. In this context, sustainable tourism and accessible tourism are becoming more and more relevant, which […]
The golden age of podcasting and its importance for brands
The podcast is a consumer-friendly format and can be easily produced, which is why more and more professionals and social media personalities are encouraged to implement this format.
Indispensable tools for content creators
Users don’t just use social media to upload holiday photos and browse through their friends’ lives; searching for products on these platforms has become commonplace.
How have our consumer habits changed?
Discover how consumer habits have changed in the digital age, the impact of hyper-connectivity and the importance of sustainability in the purchasing decision.