Media planning trends for 2026: how to prepare for an increasingly intelligent ecosystem
Media planning is undergoing one of the most profound transformations in its history. Looking ahead to 2026, advertisers and agencies face a landscape marked by advanced automation, audience fragmentation, new measurement requirements and consumers who are increasingly demanding in terms of relevance and experience. In this context, media planning is no longer just about deciding […]
Morocco and AFCON: a strategic showcase for advertising, sponsorship and the media industry
The African Cup of Nations in Morocco is not only one of the continent’s most important sporting events, but also a unique opportunity for the marketing, communications and media buying industries. African football is experiencing global expansion, with growing audiences both within the continent and in the diaspora, and Morocco has strategically positioned itself as […]
Avatar 3 and the power of the big screen: why cinemas remain a key advertising medium
The release of Avatar 3 is not only a cinematic event, it is also a powerful reminder of the place that the big screen occupies in today’s advertising ecosystem. In a context dominated by audience fragmentation, constant multitasking and digital saturation, cinema reaffirms itself as one of the few spaces capable of offering full attention, […]
From ‘Code Hacking’ to Orchestrating Intelligences: The Silent Revolution of Tech Teams (2025-2026)
If you close your eyes and imagine a programmer, you probably picture the Hollywood cliché: a hoodie-clad person in a garage or dirty room littered with pizza boxes, frantically typing green lines on a black screen while drinking energy drinks. That romantic image of the ‘lonely code craftsman’ is about to become a museum piece, […]
The other pieces of the AI Act puzzle
A few days ago, we began our series of articles on legislation and AI, explaining the importance of the AI Act in the European Union as a central piece of the framework that regulates the use of artificial intelligence. However, the regulation is supported by an entire ecosystem of ‘pieces’ that had already been developed […]
Linear television or platforms? Which is more efficient for advertisers?
The audiovisual ecosystem has undergone a structural transformation over the last decade. Audience fragmentation, the consolidation of streaming and the expansion of data-driven advertising have reshaped the way advertisers plan and measure their investments. Against this backdrop, a recurring question arises: is it more efficient to invest in linear television or digital platforms? The reality […]
Why is it necessary to consider regulating artificial intelligence?
When we think of Artificial Intelligence, the first thing that usually comes to mind is Chat GPT, or the generation of images, videos, music, etc. Then we might think of machine learning, neural networks or robots. But there is one issue that is often overlooked, yet is crucial for this technological revolution to continue with […]
The efficiency of Google’s AI and its impact on advertisers
La IA de Google transforma la publicidad: automatización, datos y estrategia humana para optimizar campañas y mejorar el rendimiento de los anunciantes.
The new era of social media: AI, video and community
La IA, el vídeo y la seguridad están redefiniendo las redes sociales en 2025. Descubre las novedades clave y cómo afectan a marcas y creadores.
Careers booming thanks to AI
After several years of living side by side with it, it’s clear that artificial intelligence isn’t just another passing tech trend — it’s here to stay, driving profound changes in how we understand and manage productivity. This isn’t about imagining what jobs will look like in some distant future, but about how work itself, the […]