Sustainable tourism and accessible tourism, the evolution towards travel with a conscience
In the age of information and globalisation, tourism has evolved beyond the simple pleasure of travelling. Travellers are now looking for experiences that are authentic and unique, but at the same time responsible and respectful of the environment and society. In this context, sustainable tourism and accessible tourism are becoming more and more relevant, which […]
The golden age of podcasting and its importance for brands
The podcast is a consumer-friendly format and can be easily produced, which is why more and more professionals and social media personalities are encouraged to implement this format.
Indispensable tools for content creators
Users don’t just use social media to upload holiday photos and browse through their friends’ lives; searching for products on these platforms has become commonplace.
How have our consumer habits changed?
Discover how consumer habits have changed in the digital age, the impact of hyper-connectivity and the importance of sustainability in the purchasing decision.
Love is in… Campaigns!
Flowers, chocolates, love and… campaigns everywhere! Yes, Valentine’s Day is just around the corner and love is in the air. But this day is not only for lovers, it is also a key date for marketing lovers, who are ready to analyse where Cupid’s arrows are flying. 14 February is one of those dates that […]
Super Bowl 2025: Which is more interesting, the game or the half-time?
As of early Monday morning, 10 February, there are only two main topics of conversation: the game between the Kansas City Chiefs and the Philadelphia Eagles or, on the other side of the coin, everything that happened during the intermission of that game, but they all have a common link: Super Bowl 2025. American football […]
Cinema, advertising and events: The magic of the Goya Awards
Granada is already shining with its own light, ready to host the 39th edition of the Goya Awards, which will be held next Saturday in the city’s imposing Palacio de Congresos. The Nasrid capital has thus become the epicentre of Spanish cinema, bringing together the best of the sector on a night where art, talent […]
Social Media: How do users behave?
Are users still on Facebook and what do they search for on Instagram and TikTok? With all the changes to X, is it still used? Each social media has its own particularities, as users do not behave in the same way on one as they do on another. Today we tell you what the users […]
Leisure and business have an appointment at FITUR 2025
It’s that time of year when the world of tourism brings out its best to captivate both industry professionals and travellers in search of their next destinations. FITUR 2025, the International Tourism Trade Fair, opens its doors on 22 January and promises to be more spectacular than ever. This event has established itself as an […]
Beyond partnerships: Brand ambassadors and their return
One of the most prominent trends in social media for 2025 is the consolidation of brand ambassadors. These profiles go beyond traditional collaborations with influencers, offering a much higher return on investment and becoming true emblems for brands.