Advertisement or monument? When advertising becomes a tourist attraction
The advertising industry generates far more impacts than we might think. When we talk about each person receiving an average of 6,000 ad impacts of advertisements per day, it may seem like an exaggeration, but it is a reality. In an age where image is everything, there are elements of advertising that have managed to […]
Smart applications that have changed our life
We live in an era where technology not only facilitates our daily tasks, but also completely transforms the way we relate to the world. In our day-to-day lives we use many so-called smart applications, which over time have evolved from being occasional supports to become indispensable in our lives. These tools integrate three key factors: […]
Key KPI’s for organic and paid campaigns
How do we know if a campaign is effective, how do we determine whether it is working properly or whether we need to make adjustments, and how do we measure whether we are meeting the objectives we set from the start? The answer lies in the KPI’s (Key Performance Indicators), i.e. the key performance indicators […]
The Power of Nostalgia in Advertising: Connecting Emotions with Brands
Looking back to the past is a very common practice to find out how we have evolved and whether we are better off than before. Based on this premise, nostalgia is a very present feeling, especially in the generations that lived their childhood and youth at the beginning of the digital era.
Sustainability: the brand argument that drives conversion and reputation
Environmental awareness has become one of the most prominent topics of conversation in recent times, which can influence purchasing decisions.
From clip to tap: The profile of the mobile shopper shaping the future of e-commerce
While not so long ago we were surprised to be able to buy any product on platforms such as Amazon or eBay, today it is commonplace to order dinner, book a holiday or buy clothes from our mobile phones, without leaving the sofa.
Music festivals: a space for brand innovation
Summer, good weather, the desire to make plans and… festivals! This weekend kicks off Coachella, one of the most internationally renowned festivals.
The importance of storytelling for brands
In a world saturated with advertising, brands must constantly evolve to capture the attention of users in an efficient way.
Phishing, don’t touch my data
Cybersecurity is one of the issues that most concerns consumers and businesses. Although ecommerce is the order of the day, there are also profiles that are still reluctant to provide their data or email for fear of suffering a phishing attack. Phishing is a cybercrime technique that seeks to trick people into revealing sensitive information, […]
Followers, engagement or reach, what metrics should I track on social media?
I want to start a social media campaign, I want to be known and offer my community quality content. Which metrics should I follow? Which is the most important? In social media we work with 3 main metrics: followers, reach and interactions. Good data in these three parameters are the confirmation of a good health […]