From ‘Code Hacking’ to Orchestrating Intelligences: The Silent Revolution of Tech Teams (2025-2026)
If you close your eyes and imagine a programmer, you probably picture the Hollywood cliché: a hoodie-clad person in a garage or dirty room littered with pizza boxes, frantically typing green lines on a black screen while drinking energy drinks. That romantic image of the ‘lonely code craftsman’ is about to become a museum piece, […]
The other pieces of the AI Act puzzle
A few days ago, we began our series of articles on legislation and AI, explaining the importance of the AI Act in the European Union as a central piece of the framework that regulates the use of artificial intelligence. However, the regulation is supported by an entire ecosystem of ‘pieces’ that had already been developed […]
Linear television or platforms? Which is more efficient for advertisers?
The audiovisual ecosystem has undergone a structural transformation over the last decade. Audience fragmentation, the consolidation of streaming and the expansion of data-driven advertising have reshaped the way advertisers plan and measure their investments. Against this backdrop, a recurring question arises: is it more efficient to invest in linear television or digital platforms? The reality […]
Why is it necessary to consider regulating artificial intelligence?
When we think of Artificial Intelligence, the first thing that usually comes to mind is Chat GPT, or the generation of images, videos, music, etc. Then we might think of machine learning, neural networks or robots. But there is one issue that is often overlooked, yet is crucial for this technological revolution to continue with […]
The efficiency of Google’s AI and its impact on advertisers
La IA de Google transforma la publicidad: automatización, datos y estrategia humana para optimizar campañas y mejorar el rendimiento de los anunciantes.
The new era of social media: AI, video and community
La IA, el vídeo y la seguridad están redefiniendo las redes sociales en 2025. Descubre las novedades clave y cómo afectan a marcas y creadores.
Careers booming thanks to AI
After several years of living side by side with it, it’s clear that artificial intelligence isn’t just another passing tech trend — it’s here to stay, driving profound changes in how we understand and manage productivity. This isn’t about imagining what jobs will look like in some distant future, but about how work itself, the […]
Metasearch Engines, GDS and OTAs: The Real Map of the Digital Traveler
Tourism continues to be one of the most competitive and dynamic sectors in the world. In an environment where travelers make decisions with more information than ever before, tourism brands — destinations, airlines, hotels — must understand which platforms influence that process and how to use them to generate results. However, there is a common […]
The advertising of the future is already here
For years, we imagined the future of advertising as a world filled with holograms, ubiquitous artificial intelligence, and advertisements projected in the sky. But the reality is much more interesting: the future of advertising has already begun, and it is happening on our screens, in the data we share, and in the way brands are […]
Sabadell vs BBVA: when banks revive advertising wars
Let’s face it: if we were to rank the most entertaining sectors in advertising, banking would probably come in last, but in recent weeks Banco Sabadell and BBVA have shown us that this is not the case thanks to an advertising war like those of old, with all that this implies in terms of competitive […]