The advertising of the future is already here
For years, we imagined the future of advertising as a world filled with holograms, ubiquitous artificial intelligence, and advertisements projected in the sky. But the reality is much more interesting: the future of advertising has already begun, and it is happening on our screens, in the data we share, and in the way brands are […]
Sabadell vs BBVA: when banks revive advertising wars
Let’s face it: if we were to rank the most entertaining sectors in advertising, banking would probably come in last, but in recent weeks Banco Sabadell and BBVA have shown us that this is not the case thanks to an advertising war like those of old, with all that this implies in terms of competitive […]
Political and social advertisements on Meta: what can and cannot I promote?
The European digital ecosystem is experiencing a new turning point. Since the beginning of this month, the rules of the game have changed for everyone who plans or disseminates campaigns on social media. Meta, the giant behind Facebook and Instagram, has announced that it will no longer allow paid advertisements or promotion of political, electoral […]
Emotion as a connection beyond the screen
The data speaks for itself: we receive more than 6,000 advertising impressions per day, most of them in digital environments. This sheer oversaturation forces brands to ask themselves: how can we stand out amid so much noise? Is it useful to increase impressions, or is it more effective to generate lasting memories? This is where […]
Advertising in print media: is it still effective?
In a world where digital ads follow us on social media, search engines, and even the most unexpected apps, it would seem logical to think that print media has completely lost its relevance as an advertising medium. However, this perception does not always reflect reality. Advertising in newspapers and magazines continues to offer unique advantages […]
Social listening or how to find out what your audience is saying about your brand
In the digital age, brands are no longer the only ones crafting their own narrative. User conversations on social media, forums, blogs, and online reviews have a powerful influence on the reputation and perception that other consumers have of a product or service. This has given rise to social listening, an increasingly indispensable strategy for […]
A summer full of campaigns
Sun, beach and… advertising campaigns! We bring you the brands that have had the biggest impact during the summer period.
Is your brand ready for viral scrutiny?
In the digital age, social media can catapult a brand to success… or plunge it into crisis in a matter of seconds. That’s why having a solid social media crisis management strategy is no longer optional: it’s essential.
La Velada del Año: Beyond the fights
The Evening of the Year is one of the most anticipated events for spectators and, of course, for brands that have a unique outlet.
Marketing expertise in the age of AI
Artificial Intelligence is not a thing of the future, it is already a reality in our daily lives. It is already part of some sectors that have been able to see AI as a working tool that helps to streamline processes and make safer decisions. This is the example of sectors such as ours, marketing […]