Rainbow Washing: when your logo comes out of the closet … only in June
We are in the month known as Pride Month, when the streets are filled with the colours of the LGTBIQ+ flag to demand equal rights for members of the collective. As with other social movements, such as sustainability or Women’s Day, there are brands that support these demands and during these days they carry out […]
Summer reading for marketing enthusiasts
Summer is here and with it the holidays and free time. It is time to enjoy the company of those readings that help us to cultivate our creative mind. If you are one of those professionals who want to continue training even in summer, we bring you a selection of the essential titles for all […]
Does user attention really drop during the summer?
When the summer months arrive, many marketers face the same question: is it worth continuing to invest in advertising campaigns or is it better to take a break until the summer season is over? There is a widespread belief that user attention wanes during the summer, but is this really the case? A myth with […]
Broadening the audience, losing the fear of collaborating with other brands
Each brand is unique, with its own philosophy and characteristics that make it attractive in the eyes of its target audience. At first it may seem that allying with other brands may be counterproductive and may detract from visibility, however, collaborations between brands are often the opposite, a golden opportunity to reach new audiences and […]
How marketing can be key to building a more sustainable future
When we think of marketing, we quickly associate it with sales, advertising or economic growth. But it goes far beyond that. Marketing is a force that influences our habits, drives decisions and shapes behaviour. And precisely because of this, it has enormous potential to become a strategic ally towards a more sustainable future. Although traditionally […]
Football and brands: what sponsorship of the Champions League final really means
There are moments in the sporting calendar that transcend the purely sporting, and the Champions League final is undoubtedly one of them. This match is not only the great event of European football: it is a global spectacle that brings together millions of people in front of a screen, from any corner of the world. […]
Advertisement or monument? When advertising becomes a tourist attraction
The advertising industry generates far more impacts than we might think. When we talk about each person receiving an average of 6,000 ad impacts of advertisements per day, it may seem like an exaggeration, but it is a reality. In an age where image is everything, there are elements of advertising that have managed to […]
Smart applications that have changed our life
We live in an era where technology not only facilitates our daily tasks, but also completely transforms the way we relate to the world. In our day-to-day lives we use many so-called smart applications, which over time have evolved from being occasional supports to become indispensable in our lives. These tools integrate three key factors: […]
Key KPI’s for organic and paid campaigns
How do we know if a campaign is effective, how do we determine whether it is working properly or whether we need to make adjustments, and how do we measure whether we are meeting the objectives we set from the start? The answer lies in the KPI’s (Key Performance Indicators), i.e. the key performance indicators […]
The Power of Nostalgia in Advertising: Connecting Emotions with Brands
Looking back to the past is a very common practice to find out how we have evolved and whether we are better off than before. Based on this premise, nostalgia is a very present feeling, especially in the generations that lived their childhood and youth at the beginning of the digital era.