Next destination, how social media and AI are influencing our holiday choices

Viajes y RRSS

The summer holidays are just around the corner and tourism campaigns are already in full swing to attract the largest possible audience. So we ask ourselves: how do travellers choose their holiday destination, and do social media and AI really have as much influence as is being talked about in marketing and advertising forums? The […]

Web analytics for tourism projects

Web analytics plays a fundamental role in the development of tourism projects, since it allows measuring the impact of the online presence and examining the data obtained from digital marketing campaigns.