Next destination, how social media and AI are influencing our holiday choices
The summer holidays are just around the corner and tourism campaigns are already in full swing to attract the largest possible audience. So we ask ourselves: how do travellers choose their holiday destination, and do social media and AI really have as much influence as is being talked about in marketing and advertising forums? The […]
Digital marketing strategies for the tourism industry
We define the key digital marketing strategies for success in the tourism sector.
Web analytics for tourism projects
Web analytics plays a fundamental role in the development of tourism projects, since it allows measuring the impact of the online presence and examining the data obtained from digital marketing campaigns.
Post-pandemic tourism: A regional analysis of the world
We explore how different regions of the world are recovering from the blows suffered in recent years