Does user attention really drop during the summer?
When the summer months arrive, many marketers face the same question: is it worth continuing to invest in advertising campaigns or is it better to take a break until the summer season is over? There is a widespread belief that user attention wanes during the summer, but is this really the case? A myth with […]
Optimism in the tourism sector in light of summer reservations. Mirage or reality?
Revenge tourism has been partly the main driver of the recovery of the tourism sector, encouraging to make up for lost time and reinvigorating the adventurous spirit.