Key KPI’s for organic and paid campaigns
How do we know if a campaign is effective, how do we determine whether it is working properly or whether we need to make adjustments, and how do we measure whether we are meeting the objectives we set from the start? The answer lies in the KPI’s (Key Performance Indicators), i.e. the key performance indicators […]
Social Media: How do users behave?
Are users still on Facebook and what do they search for on Instagram and TikTok? With all the changes to X, is it still used? Each social media has its own particularities, as users do not behave in the same way on one as they do on another. Today we tell you what the users […]
How to use social media to promote your brand
Social media offers unprecedented reach to connect with your audience and promote your brand.
Big Data or the power of data for business
Big Data empowers business success by analysing huge data sets from diverse sources.
Most common mistakes on social media.
Common social media mistakes that every brand should avoid.
Influencer Marketing on Instagram: The Definitive Guide to Digital Success
Influencer marketing is a powerful tool to genuinely connect with your audience and increase brand presence.
How influencer marketing can benefit the tourism industry
Influencer marketing has become a powerful tool to promote the tourism industry.
Meme marketing or how to promote your brand through humour
The use of meme marketing as a content strategy offers many advantages.
How to boost your brand on social networks
Now, we invite you to explore with us the key strategies to effectively promote your brand on social networks.