Influencer Marketing, 2025 trends and new developments for brands

Influencer marketing is one of the most widely used advertising strategies in the digital environment. It is a collaboration between a brand and a person with a very large social media community or very focused on a specific area.
Microinfluencers, the power of authenticity

One of the new trends in influencer marketing is the power of microinfluencers.
Responsible and sustainable tourism marketing: a growing trend in the tourism industry

Responsible and sustainable tourism marketing has emerged as a transformative force in the tourism industry in recent years.
How to use content marketing to promote tourist destinations

Content marketing has become a key tool for telling stories that inspire and attract travellers.
Influencer Marketing on Instagram: The Definitive Guide to Digital Success

Influencer marketing is a powerful tool to genuinely connect with your audience and increase brand presence.
How influencer marketing can benefit the tourism industry

Influencer marketing has become a powerful tool to promote the tourism industry.