Web analytics for tourism projects

Web analytics plays a fundamental role in the development of tourism projects, since it allows measuring the impact of the online presence and examining the data obtained from digital marketing campaigns.
Sports marketing, the curious birth of this trend

The birth of the Internet was another great milestone in sports marketing by allowing the globalization of the actions of sports companies.
The visual search revolution: transforming the search for information

Brands do not doubt it, from sponsorship to digital presence, advertising in sports is essential to achieve their goals
In-game advertising, when the video game becomes another media

In-game advertising can be divided into two types depending on the prominence that the brand wants its products or services to acquire within the video game. It can be static or dynamic.
Difference Between Inbound Marketing and Outbound Marketing

Inbound Marketing attracts potential customers thanks to valuable content, Outbound Marketing focuses on traditional strategies. Know more details!