Challenging the Limits of Programmatic Advertising: Beyond the Screen
Programmatic advertising has established itself as one of the main trends in the digital world in 2023.
How influencer marketing can benefit the tourism industry
Influencer marketing has become a powerful tool to promote the tourism industry.
The impact of a good SEO positioning on your brand
A good SEO has positioned itself as a key strategy to take into account in order to impact your brand and achieve success.
Storytelling, a phenomenon spreading to the sports world
What exactly is storytelling and why has it become a growing trend in the advertising world?
The regulation of digital advertising: navigating a new horizon
The doors opened up by the internet make it absolutely essential to regulate digital advertising nowadays.
Why Google Ads is the key to digital success
Using Google Ads as part of a marketing strategy offers a range of significant advantages. Do you want to know them?
Web analytics for tourism projects
Web analytics plays a fundamental role in the development of tourism projects, since it allows measuring the impact of the online presence and examining the data obtained from digital marketing campaigns.
Sports marketing, the curious birth of this trend
The birth of the Internet was another great milestone in sports marketing by allowing the globalization of the actions of sports companies.
The visual search revolution: transforming the search for information
Brands do not doubt it, from sponsorship to digital presence, advertising in sports is essential to achieve their goals
How and why to implement a human-centric marketing strategy
In an increasingly digitized world, where market competition is fierce and consumers are bombarded with a deluge of marketing messages, it’s critical for businesses to stand out and make a real connection with their audience. This is where human-centric marketing comes into play. In this post, we will explore how and why to use a […]