Challenges and opportunities: How blockchain tools are transforming digital advertising.
La publicidad digital ha evolucionado significativamente en los últimos años. Sin embargo, cuando pensamos en publicidad en internet, los primeros formatos que vienen a la mente suelen ser los banners y otros anuncios gráficos que aparecen mientras navegamos.
Back to school, does digital advertising really influence the choice of school?
Every year, many parents are looking for the ideal school for their children, which is a great opportunity for marketing and advertising agencies, but… what influence does digital advertising really have when it comes to choosing a school?
Interactive Advertising: Beyond Static Ads
In the fast-paced world of advertising, interactivity has emerged as a key element to captivate consumers and leave a lasting impression.
Email marketing: Should I include it in my communication strategy?
Email marketing is one of the most common tools when it comes to communicating with and impacting our customers. It is a type of communication that is becoming more and more common but… is it still effective enough to be included in a new strategy?
How advertising has evolved over the years
We explore how advertising has changed from its early days to the digital age.
The evolution of digital advertising
Advertising has experienced exponential growth, from its birth to the current era.
Emerging technologies in advertising
Technology in advertising introduces new advanced techniques to connect with audiences.
The regulation of digital advertising: navigating a new horizon
The doors opened up by the internet make it absolutely essential to regulate digital advertising nowadays.