The Power of Nostalgia in Advertising: Connecting Emotions with Brands
Looking back to the past is a very common practice to find out how we have evolved and whether we are better off than before. Based on this premise, nostalgia is a very present feeling, especially in the generations that lived their childhood and youth at the beginning of the digital era.
Music festivals: a space for brand innovation
Summer, good weather, the desire to make plans and… festivals! This weekend kicks off Coachella, one of the most internationally renowned festivals.
The importance of storytelling for brands
In a world saturated with advertising, brands must constantly evolve to capture the attention of users in an efficient way.
Matching the message to the channel and the audience: the key to efficient communication
In a world where every advertising impact competes for the attention of overexposed audiences, brands and agencies face a major challenge: to communicate effectively.
How AI is redefining the brand-audience connection
In the dynamic world of advertising, artificial intelligence (AI) has emerged as a key catalyst, transforming the way brands connect with their audience.
Native advertising and why non-intrusive is successful
We discussed the benefits of native advertising as a non-invasive advertising technique.
How radio has evolved over the years
We explore how the medium of radio has changed from its beginnings to the digital age.
How advertising has evolved over the years
We explore how advertising has changed from its early days to the digital age.
The evolution of digital advertising
Advertising has experienced exponential growth, from its birth to the current era.
Emerging technologies in advertising
Technology in advertising introduces new advanced techniques to connect with audiences.