Responsible and sustainable tourism marketing: a growing trend in the tourism industry
Responsible and sustainable tourism marketing has emerged as a transformative force in the tourism industry in recent years.
Big Data or the power of data for business
Big Data empowers business success by analysing huge data sets from diverse sources.
The evolution of digital advertising
Advertising has experienced exponential growth, from its birth to the current era.
The importance of video in content marketing
Video is becoming a powerful weapon in the creation of online content marketing in a variety of formats.
How to use content marketing to promote tourist destinations
Content marketing has become a key tool for telling stories that inspire and attract travellers.
Most common mistakes on social media.
Common social media mistakes that every brand should avoid.
Emerging technologies in advertising
Technology in advertising introduces new advanced techniques to connect with audiences.
Influencer Marketing on Instagram: The Definitive Guide to Digital Success
Influencer marketing is a powerful tool to genuinely connect with your audience and increase brand presence.
Best practices for email marketing
Email marketing is a powerful tool for making a personalised connection with your audience.
Challenging the Limits of Programmatic Advertising: Beyond the Screen
Programmatic advertising has established itself as one of the main trends in the digital world in 2023.