Email marketing: Should I include it in my communication strategy?
Email marketing is one of the most common tools when it comes to communicating with and impacting our customers. It is a type of communication that is becoming more and more common but… is it still effective enough to be included in a new strategy?
Internet of Things (IoT), a fundamental concept for hyper-personalisation of the offer
The concept of the Internet of Things seems new, but the reality is that it has been around for a long time. When we talk about the connection between objects, people and the Internet, we begin to understand what it is all about.
Advertising and privacy: personalised ads in the age of data
In the digital age, the real gold is user data. Any information that can be used to create personalised advertising will be a brand’s most valuable asset.
How AI is redefining the brand-audience connection
In the dynamic world of advertising, artificial intelligence (AI) has emerged as a key catalyst, transforming the way brands connect with their audience.
Sustainable advertising: a responsible approach
Los consumidores son cada vez más exigentes con las marcas, no solo a nivel de prestaciones del producto, sino también con la concienciación de la marca. La sostenibilidad es una tendencia en auge y el mundo de la publicidad y el marketing no puede quedarse atrás.
Microinfluencers, the power of authenticity
One of the new trends in influencer marketing is the power of microinfluencers.