Next destination, how social media and AI are influencing our holiday choices
The summer holidays are just around the corner and tourism campaigns are already in full swing to attract the largest possible audience. So we ask ourselves: how do travellers choose their holiday destination, and do social media and AI really have as much influence as is being talked about in marketing and advertising forums? The […]
How relationship marketing drives customer loyalty
The ultimate premise of marketing is to sell a product and there are different ways to achieve this, among them is to apply a relationship marketing strategy but… what exactly does it consist of?
The power of ephemeral content on social networks
In the universe of social networks we can find all kinds of content: videos, images, polls, photographs with music… but if there is one thing that is really trending, it is the power of ephemeral content.
How data analysis can optimise your media and advertising strategy
Data analysis has become a fundamental part of any media or advertising strategy, as it is the key to understanding what’s working, changing what’s not and improving for future campaigns.
Interactive Advertising: Beyond Static Ads
In the fast-paced world of advertising, interactivity has emerged as a key element to captivate consumers and leave a lasting impression.
Email marketing: Should I include it in my communication strategy?
Email marketing is one of the most common tools when it comes to communicating with and impacting our customers. It is a type of communication that is becoming more and more common but… is it still effective enough to be included in a new strategy?
Internet of Things (IoT), a fundamental concept for hyper-personalisation of the offer
The concept of the Internet of Things seems new, but the reality is that it has been around for a long time. When we talk about the connection between objects, people and the Internet, we begin to understand what it is all about.
Advertising and privacy: personalised ads in the age of data
In the digital age, the real gold is user data. Any information that can be used to create personalised advertising will be a brand’s most valuable asset.
How AI is redefining the brand-audience connection
In the dynamic world of advertising, artificial intelligence (AI) has emerged as a key catalyst, transforming the way brands connect with their audience.
Sustainable advertising: a responsible approach
Los consumidores son cada vez más exigentes con las marcas, no solo a nivel de prestaciones del producto, sino también con la concienciación de la marca. La sostenibilidad es una tendencia en auge y el mundo de la publicidad y el marketing no puede quedarse atrás.