The importance of video in social media
That video is the star format in terms of social networks is a reality. The growth of Tiktok, the platform that lives solely on video, continues to rise and the rest of the channels are keeping pace to adapt to the trend.
From off to on: Integrated strategies for a successful brand experience
Is it better to go offline or online? An omni-channel strategy is the key to a successful brand experience.
CGI or how to generate conversation about your campaign
Generating conversation is one of the great ambitions of brands and advertisers. Whether with a digital campaign, an on-street action or any type of strategy that gets people talking about the campaign itself is valid, and to achieve this we are seeing the use of CGI becoming more and more widespread.
Marketing and Advertising at the Olympic Games
The Olympic Games are a golden opportunity for marketing and advertising. The competitions and the athletes become a unique showcase to showcase different brands and advertisers to the world.
Virtual Reality and Augmented Reality in marketing campaigns
Virtual Reality and Augmented Reality are already present in everyday life, it is time to see how to apply them in marketing campaigns.
Next destination, how social media and AI are influencing our holiday choices
The summer holidays are just around the corner and tourism campaigns are already in full swing to attract the largest possible audience. So we ask ourselves: how do travellers choose their holiday destination, and do social media and AI really have as much influence as is being talked about in marketing and advertising forums? The […]
How relationship marketing drives customer loyalty
The ultimate premise of marketing is to sell a product and there are different ways to achieve this, among them is to apply a relationship marketing strategy but… what exactly does it consist of?
The power of ephemeral content on social networks
In the universe of social networks we can find all kinds of content: videos, images, polls, photographs with music… but if there is one thing that is really trending, it is the power of ephemeral content.
How data analysis can optimise your media and advertising strategy
Data analysis has become a fundamental part of any media or advertising strategy, as it is the key to understanding what’s working, changing what’s not and improving for future campaigns.
Interactive Advertising: Beyond Static Ads
In the fast-paced world of advertising, interactivity has emerged as a key element to captivate consumers and leave a lasting impression.