How to make your brand take off with Real Time Marketing (RTM)
Social media has changed the way we communicate and consume content, leading companies to reinvent themselves and include these platforms in their advertising strategies.
Internet Safety: How Parental Controls Work
The web is a vast and not always safe space for children, which has led many parents to look for ways to protect their children while surfing. This is where parental controls come in: a simple and effective tool to ensure safe internet use.
The present and future of AI in advertising: optimisation and creativity ‘without limits’
AI is impacting all sectors, especially in advertising and creativity, is a true revolution without limits.
Influencer Marketing, 2025 trends and new developments for brands
Influencer marketing is one of the most widely used advertising strategies in the digital environment. It is a collaboration between a brand and a person with a very large social media community or very focused on a specific area.
Irismedia, Best Independent Media Agency at the Control 2024 Awards
We are thrilled to share with you all a piece of news that fills us with pride: we have been recognised as the Best Independent Media Agency in the 55th edition of the Control Awards! This recognition comes at a very special moment, as it is the first year that the Independent Media Agency category […]
The future of cookies and their impact on Media Agencies
Google’s cookies are one of the most prized ‘assets’ in the advertising industry, which is why agencies and media outlets are increasingly concerned about what will happen to them.
Beyond football: LaLiga as an expansion platform for brands
That football is the king of sports in our country is undeniable. At weekends and, occasionally, on a weekly matchday, a large part of the country is glued to the screen to see what happens during the day. And we cannot forget all those fans who, week after week, go to the pitch to experience […]
Back to school, does digital advertising really influence the choice of school?
Every year, many parents are looking for the ideal school for their children, which is a great opportunity for marketing and advertising agencies, but… what influence does digital advertising really have when it comes to choosing a school?
Paris Olympic Games, how the audience experienced it
With the Paris Olympic Games over, it is time to take stock and look at the audience’s behaviour during the competition
X, effective relationship marketing strategies
The new X, or better known by its former name Twitter, is the communication platform par excellence. Every day millions of users share their thoughts and opinions on this platform, making it a key tool for brands.