Matching the message to the channel and the audience: the key to efficient communication
In a world where every advertising impact competes for the attention of overexposed audiences, brands and agencies face a major challenge: to communicate effectively.
Evolution of Offline Media: Reinventing the Classic in the Digital Age
Traditionally, television, radio and print media have been the main media for advertising insertion. With the advent of the digital era, this ecosystem has expanded with new entertainment platforms such as social media, online media, etc. This has led offline media to reinvent themselves in order to remain attractive to advertisers. Although we may believe […]
‘Nudgeables’ and their importance in marketing campaigns
Looking ahead to 2025, it is time to start thinking about the term ‘nudgeables’ and the impact this consumer profile can have on our sales.
Must-have AI tools for communication professionals
Artificial intelligence (AI) is revolutionising the field of communications, enabling professionals to work more efficiently and creatively. From content creation to data analysis, these tools not only streamline processes, but also open up new opportunities to connect with audiences. Below, we explore some of the most practical AI tools and how they can be effectively […]
Challenges and opportunities: How blockchain tools are transforming digital advertising.
La publicidad digital ha evolucionado significativamente en los últimos años. Sin embargo, cuando pensamos en publicidad en internet, los primeros formatos que vienen a la mente suelen ser los banners y otros anuncios gráficos que aparecen mientras navegamos.
How to make your brand take off with Real Time Marketing (RTM)
Social media has changed the way we communicate and consume content, leading companies to reinvent themselves and include these platforms in their advertising strategies.
Internet Safety: How Parental Controls Work
The web is a vast and not always safe space for children, which has led many parents to look for ways to protect their children while surfing. This is where parental controls come in: a simple and effective tool to ensure safe internet use.
The present and future of AI in advertising: optimisation and creativity ‘without limits’
AI is impacting all sectors, especially in advertising and creativity, is a true revolution without limits.
Influencer Marketing, 2025 trends and new developments for brands
Influencer marketing is one of the most widely used advertising strategies in the digital environment. It is a collaboration between a brand and a person with a very large social media community or very focused on a specific area.
Irismedia, Best Independent Media Agency at the Control 2024 Awards
We are thrilled to share with you all a piece of news that fills us with pride: we have been recognised as the Best Independent Media Agency in the 55th edition of the Control Awards! This recognition comes at a very special moment, as it is the first year that the Independent Media Agency category […]