That social networks have become more than just entertainment platforms is a fact. Users don’t just use them to upload holiday photos and browse through their friends’ lives; searching for products on these platforms has become commonplace.
That is why the insertion of brands on these platforms was the first step towards professionalising the sector, with the creation of the figure of the community manager. Almost hand in hand with this came the figure of the influencer or content creator who, with recommendations to their followers, opened the way to a new advertising universe.
Instagram, Facebook, TikTok, Youtube, X… we find ourselves at a time when every content creation platform is susceptible to being used as an advertising loudspeaker. This means that the creation of content associated with these advertisements must be done in an agile, simple and visually attractive way. For this, there are some tools that have already become the right hand of community managers and influencers.
Canva: The king of design
Whether from its app or web version, Canva is the best ally of any content creator. With a very intuitive interface and thousands of pre-designed templates, the tool allows you to create attractive images, infographics and videos for the user, as if they were edited by a professional. One of the great advantages of Canva is that it offers the possibility of working with all types of content, from Instagram stories to feed posts or infographics.
CapCut: The key to viral Reels and TikToks
Video is the king format of social networks, and thanks to CapCut, editing and editing is within the reach of all users. This app allows you to edit videos quickly and easily, without the complications of large editing programs, offering a wide variety of transitions and effects that will give that professional touch to the final result.
CapCut is also one of TikTok’s official partners, so the link between the two APPs is almost seamless. This means that many of TikTok’s trends have been created in CapCut, so starting a new edition is as easy as a single click, which favours the viralisation of the content.
Descript: Automatic transcripts in one click
As we have already explained, video is trending, but one of the contents that works best is the so-called storytelling. This type of content is based on telling a story that engages the viewer, so the issue of placing subtitles becomes essential. Descript allows you to automatically transcribe videos and audios, inserting the texts into your videos quickly and efficiently, making it ideal for adding subtitles to videos quickly and easily.
Lumen5: The AI that creates videos for you
One of the main problems faced by content creators is the lack of stock video to complement their creations, and Lumen5 is the solution. With just a few short instructions, this AI-based app generates videos from the text displayed, making it a perfect tool for creating visual content without the need to record. Lumen5 is the ideal tool for explainer videos, presentations or branded content.
Anchor: Podcasting for everyone
Podcasts and video podcasts are all the rage; all brands, content creators and celebrities are regulars in this format, either as guests or as creators of the space. The success of radio in the past is now attributable to podcasts, often managing to cross the sound spectrum and make the leap to social networks in the form of short clips.
Anchor makes it easy to record, edit and distribute podcasts, which is a great step forward for all those content creators who want to make the leap to this format without any prior knowledge of production. One of the great advantages is the connection with Spotify, which is a great boost for distribution.
Prezi: Presentations that make an impact from the very first second
Although not a social network, Prezi is key for creators looking to stand out to brands and recruiters.
Its dynamic and visually appealing presentations are perfect for creating a professional MediaKit that captures attention from the first click. In addition, it is a very intuitive tool that allows you to stand out from the competition.
The world of content creation is becoming increasingly broad, but one of its great attractions is the ease with which any social media user can enter the industry and start working professionally thanks to tools like these.
