Advertising spend on traditional media vs. digital media in 2026: data, trends and strategies
The advertising market is undergoing a structural transformation driven by digitalisation, changes in media consumption and the development of data-driven technologies. By 2026, advertising expenditure figures clearly reflect this shift: the digital sphere now accounts for the lion’s share of spending, whilst traditional media continue to play a significant role in awareness-building and brand-building strategies. […]
Evolution of Offline Media: Reinventing the Classic in the Digital Age
Traditionally, television, radio and print media have been the main media for advertising insertion. With the advent of the digital era, this ecosystem has expanded with new entertainment platforms such as social media, online media, etc. This has led offline media to reinvent themselves in order to remain attractive to advertisers. Although we may believe […]