Key KPI’s for organic and paid campaigns
How do we know if a campaign is effective, how do we determine whether it is working properly or whether we need to make adjustments, and how do we measure whether we are meeting the objectives we set from the start? The answer lies in the KPI’s (Key Performance Indicators), i.e. the key performance indicators […]
Advertising and privacy: personalised ads in the age of data
In the digital age, the real gold is user data. Any information that can be used to create personalised advertising will be a brand’s most valuable asset.
Microinfluencers, the power of authenticity
One of the new trends in influencer marketing is the power of microinfluencers.
The importance of video content marketing
We talk about video content marketing as an indispensable tool to reach the audience.
Purpose marketing: when Social Responsibility is a brand driver
Purpose marketing: when Social Responsibility is a brand driver
Digital marketing strategies for the tourism industry
We define the key digital marketing strategies for success in the tourism sector.
How to use social media to promote your brand
Social media offers unprecedented reach to connect with your audience and promote your brand.
Responsible and sustainable tourism marketing: a growing trend in the tourism industry
Responsible and sustainable tourism marketing has emerged as a transformative force in the tourism industry in recent years.
The importance of video in content marketing
Video is becoming a powerful weapon in the creation of online content marketing in a variety of formats.
How to use content marketing to promote tourist destinations
Content marketing has become a key tool for telling stories that inspire and attract travellers.