Key KPI’s for organic and paid campaigns
How do we know if a campaign is effective, how do we determine whether it is working properly or whether we need to make adjustments, and how do we measure whether we are meeting the objectives we set from the start? The answer lies in the KPI’s (Key Performance Indicators), i.e. the key performance indicators […]
Internet of Things (IoT), a fundamental concept for hyper-personalisation of the offer
The concept of the Internet of Things seems new, but the reality is that it has been around for a long time. When we talk about the connection between objects, people and the Internet, we begin to understand what it is all about.
The importance of video content marketing
We talk about video content marketing as an indispensable tool to reach the audience.
Increasing digitalisation in sports sponsorship
We explore how brands have transformed the way they sponsor sport.
Purpose marketing: when Social Responsibility is a brand driver
Purpose marketing: when Social Responsibility is a brand driver
Digital marketing strategies for the tourism industry
We define the key digital marketing strategies for success in the tourism sector.
How to use social media to promote your brand
Social media offers unprecedented reach to connect with your audience and promote your brand.
Most common mistakes on social media.
Common social media mistakes that every brand should avoid.
Influencer Marketing on Instagram: The Definitive Guide to Digital Success
Influencer marketing is a powerful tool to genuinely connect with your audience and increase brand presence.
Best practices for email marketing
Email marketing is a powerful tool for making a personalised connection with your audience.