Avatar 3 and the power of the big screen: why cinemas remain a key advertising medium
The release of Avatar 3 is not only a cinematic event, it is also a powerful reminder of the place that the big screen occupies in today’s advertising ecosystem. In a context dominated by audience fragmentation, constant multitasking and digital saturation, cinema reaffirms itself as one of the few spaces capable of offering full attention, […]
Cinema, advertising and events: The magic of the Goya Awards
Granada is already shining with its own light, ready to host the 39th edition of the Goya Awards, which will be held next Saturday in the city’s imposing Palacio de Congresos. The Nasrid capital has thus become the epicentre of Spanish cinema, bringing together the best of the sector on a night where art, talent […]