The other pieces of the AI Act puzzle

A few days ago, we began our series of articles on legislation and AI, explaining the importance of the AI Act in the European Union as a central piece of the framework that regulates the use of artificial intelligence. However, the regulation is supported by an entire ecosystem of ‘pieces’ that had already been developed […]
Why is it necessary to consider regulating artificial intelligence?

When we think of Artificial Intelligence, the first thing that usually comes to mind is Chat GPT, or the generation of images, videos, music, etc. Then we might think of machine learning, neural networks or robots. But there is one issue that is often overlooked, yet is crucial for this technological revolution to continue with […]
The efficiency of Google’s AI and its impact on advertisers

La IA de Google transforma la publicidad: automatización, datos y estrategia humana para optimizar campañas y mejorar el rendimiento de los anunciantes.
The new era of social media: AI, video and community

La IA, el vídeo y la seguridad están redefiniendo las redes sociales en 2025. Descubre las novedades clave y cómo afectan a marcas y creadores.
The present and future of AI in advertising: optimisation and creativity ‘without limits’
AI is impacting all sectors, especially in advertising and creativity, is a true revolution without limits.