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There are moments in the sporting calendar that transcend the purely sporting, and the Champions League final is undoubtedly one of them. This match is not only the great event of European football: it is a global spectacle that brings together millions…
3 min
The advertising industry generates far more impacts than we might think. When we talk about each person receiving an average of 6,000 ad impacts of advertisements per day, it may seem like an exaggeration, but it is a reality. In an age…
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We live in an era where technology not only facilitates our daily tasks, but also completely transforms the way we relate to the world. In our day-to-day lives we use many so-called smart applications, which over time have evolved from being occasional…
3 min
How do we know if a campaign is effective, how do we determine whether it is working properly or whether we need to make adjustments, and how do we measure whether we are meeting the objectives we set from the start? The…
3 min
Looking back to the past is a very common practice to find out how we have evolved and whether we are better off than before. Based on this premise, nostalgia is a very present feeling, especially in the generations that lived their…