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2 min
We are in the month known as Pride Month, when the streets are filled with the colours of the LGTBIQ+ flag to demand equal rights for members of the collective. As with other social movements, such as sustainability or Women’s Day, there…
3 min
Summer is here and with it the holidays and free time. It is time to enjoy the company of those readings that help us to cultivate our creative mind. If you are one of those professionals who want to continue training even…
2 min
When the summer months arrive, many marketers face the same question: is it worth continuing to invest in advertising campaigns or is it better to take a break until the summer season is over? There is a widespread belief that user attention…
4 min
Each brand is unique, with its own philosophy and characteristics that make it attractive in the eyes of its target audience. At first it may seem that allying with other brands may be counterproductive and may detract from visibility, however, collaborations between…
2 min
When we think of marketing, we quickly associate it with sales, advertising or economic growth. But it goes far beyond that. Marketing is a force that influences our habits, drives decisions and shapes behaviour. And precisely because of this, it has enormous…