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4 min
Each brand is unique, with its own philosophy and characteristics that make it attractive in the eyes of its target audience. At first it may seem that allying with other brands may be counterproductive and may detract from visibility, however, collaborations between…
2 min
When we think of marketing, we quickly associate it with sales, advertising or economic growth. But it goes far beyond that. Marketing is a force that influences our habits, drives decisions and shapes behaviour. And precisely because of this, it has enormous…
2 min
There are moments in the sporting calendar that transcend the purely sporting, and the Champions League final is undoubtedly one of them. This match is not only the great event of European football: it is a global spectacle that brings together millions…