In a world where digital ads follow us on social media, search engines, and even the most unexpected apps, it would seem logical to think that print media has completely lost its relevance as an advertising medium. However, this perception does not…
In the digital age, brands are no longer the only ones crafting their own narrative. User conversations on social media, forums, blogs, and online reviews have a powerful influence on the reputation and perception that other consumers have of a product or…
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Social listening or how to find out what your audience is saying about your brand