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3 min
The release of Avatar 3 is not only a cinematic event, it is also a powerful reminder of the place that the big screen occupies in today’s advertising ecosystem. In a context dominated by audience fragmentation, constant multitasking and digital saturation, cinema…
4 min
If you close your eyes and imagine a programmer, you probably picture the Hollywood cliché: a hoodie-clad person in a garage or dirty room littered with pizza boxes, frantically typing green lines on a black screen while drinking energy drinks. That romantic…
3 min
A few days ago, we began our series of articles on legislation and AI, explaining the importance of the AI Act in the European Union as a central piece of the framework that regulates the use of artificial intelligence. However, the regulation…
3 min
The audiovisual ecosystem has undergone a structural transformation over the last decade. Audience fragmentation, the consolidation of streaming and the expansion of data-driven advertising have reshaped the way advertisers plan and measure their investments. Against this backdrop, a recurring question arises: is…
3 min
When we think of Artificial Intelligence, the first thing that usually comes to mind is Chat GPT, or the generation of images, videos, music, etc. Then we might think of machine learning, neural networks or robots. But there is one issue that…