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3 min
In our series of articles on Artificial Intelligence legislation so far, we have focused on developments within the European Union. However, in the global landscape we live in, it is essential to consider other players as well. Today we explain what is…
3 min
Talking about artificial intelligence in advertising is no longer futuristic or experimental. AI has moved from being a distant technology to becoming an everyday tool within agencies, marketing departments and creative teams. However, as time goes by, the conversation shifts to a…
3 min
FITUR 2026 is here, the International Tourism Fair in Madrid, an event that year after year transcends the traditional concept of a sector-specific event to establish itself as one of the major global stages where countries define how they want to be…
4 min
Continuing with our series of articles on Artificial Intelligence legislation, today we are dedicating a special section to Article 50 of the AI Act. Section 50 of the AI Act is the section that answers a very simple question: when do I…
3 min
Media planning is undergoing one of the most profound transformations in its history. Looking ahead to 2026, advertisers and agencies face a landscape marked by advanced automation, audience fragmentation, new measurement requirements and consumers who are increasingly demanding in terms of relevance…