NEWS
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2 min
When the summer months arrive, many marketers face the same question: is it worth continuing to invest in advertising campaigns or is it better to take a break until the summer season is over? There is a widespread belief that user attention…
4 min
Each brand is unique, with its own philosophy and characteristics that make it attractive in the eyes of its target audience. At first it may seem that allying with other brands may be counterproductive and may detract from visibility, however, collaborations between…
2 min
When we think of marketing, we quickly associate it with sales, advertising or economic growth. But it goes far beyond that. Marketing is a force that influences our habits, drives decisions and shapes behaviour. And precisely because of this, it has enormous…