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3 min
The audiovisual ecosystem has undergone a structural transformation over the last decade. Audience fragmentation, the consolidation of streaming and the expansion of data-driven advertising have reshaped the way advertisers plan and measure their investments. Against this backdrop, a recurring question arises: is…
3 min
When we think of Artificial Intelligence, the first thing that usually comes to mind is Chat GPT, or the generation of images, videos, music, etc. Then we might think of machine learning, neural networks or robots. But there is one issue that…
3 min
La IA de Google transforma la publicidad: automatización, datos y estrategia humana para optimizar campañas y mejorar el rendimiento de los anunciantes….