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3 min
The European digital ecosystem is experiencing a new turning point. Since the beginning of this month, the rules of the game have changed for everyone who plans or disseminates campaigns on social media. Meta, the giant behind Facebook and Instagram, has announced…
3 min
The data speaks for itself: we receive more than 6,000 advertising impressions per day, most of them in digital environments. This sheer oversaturation forces brands to ask themselves: how can we stand out amid so much noise? Is it useful to increase…
3 min
In a world where digital ads follow us on social media, search engines, and even the most unexpected apps, it would seem logical to think that print media has completely lost its relevance as an advertising medium. However, this perception does not…