Flowers, chocolates, love and… campaigns everywhere! Yes, Valentine’s Day is just around the corner and love is in the air. But this day is not only for lovers, it is also a key date for marketing lovers, who are ready to analyse where Cupid’s arrows are flying.
14 February is one of those dates that brands mark in red on the calendar. The objective? To unleash their creativity and innovation to capture consumers’ attention. And we’re not just talking about the day itself: the weeks leading up to it are already awash with hearts, romantic messages and strategies designed to remind us that love (and shopping) is in the air.
Is Valentine’s Day still a good advertisement?
The answer is a resounding yes. Florists, restaurants, patisseries… are the big winners this season, but not the only ones. From special discounts to limited editions of themed products, brands are still betting big on this date.
Some may think that Valentine’s Day has lost momentum, but the truth is that it is still a great visibility driver. Special packaging, an emotional campaign or an exclusive product for the occasion can make a difference and make consumers think of your brand when it comes time to buy.
So, if love moves the world… it can also move your marketing strategy!
Valentine’s Day 2025 Campaigns
This year, several brands have hit the mark with original, exclusive and, above all, irresistible ideas.
Cortefiel’s price covers: ingenuity at the service of love
Cortefiel has kicked off with a different and fun proposal: its ‘The price is’ campaign. Instead of the classic price tags, the fashion brand has replaced the stickers with witty and realistic phrases that many shoppers will identify with.
From ‘Call your mother to find out your size’, to ‘Follow your favourite influencer to find out what’s in fashion’, these messages not only generate a smile, but also reinforce the emotional connection with customers. An original way to turn an everyday gesture into part of the shopping experience.
Converse and its exclusive collection for style lovers
When something works, why change it? Converse continues to go for what it knows is loved and has launched a new special Valentine’s Day collection. Its limited designs capture the essence of the date and appeal to those looking for an exclusive and romantic touch in their footwear. A strategy that, year after year, continues to win hearts (and feet).
Kiko Milano x Luca Font: art and make-up in a special edition
Make-up also has a special date this February 14. Kiko Milano has launched a limited collection in collaboration with artist Luca Font, fusing art and cosmetics in a proposal that stands out both for its design and its exclusivity. Available only during these weeks, this special edition becomes an object of desire for beauty lovers.
La Tagliatella turns its community into a perfect match
If there’s one brand that knows how to make the most of Valentine’s Day, it’s La Tagliatella. Its Italian restaurants are the ideal setting for a romantic date, and this year they have taken their strategy a step further with a social media activation that plays with the idea of finding love… and the perfect dinner!
In a fun video, the brand invites its followers to introduce themselves in the comments as if it were a dating site. Those who manage to make a match will be entered into a draw to win a €100 voucher to share a dinner at the chain. A simple contest, but with mechanics perfectly aligned with the moment and the brand, ensuring interaction and virality.
Valentine’s Day is still going strong, no doubt about it! The brands that have seized the occasion are already on everyone’s lips, proving that Cupid doesn’t just shoot arrows… but also brilliant ideas. Who will be the next to join this wave of love (and marketing)?