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FITUR 2026: the stage where countries tell their stories to the world

3 min
FITUR 2026 is here, the International Tourism Fair in Madrid, an event that year after year transcends the traditional concept of a sector-specific event to establish itself as one of the major global stages where countries define how they want to be…

Morocco and AFCON: a strategic showcase for advertising, sponsorship and the media industry

4 min
The African Cup of Nations in Morocco is not only one of the continent’s most important sporting events, but also a unique opportunity for the marketing, communications and media buying industries. African football is experiencing global expansion, with growing audiences both within…

Advertisement or monument? When advertising becomes a tourist attraction

3 min
The advertising industry generates far more impacts than we might think. When we talk about each person receiving an average of 6,000 ad impacts of advertisements per day, it may seem like an exaggeration, but it is a reality. In an age…

Sustainable tourism and accessible tourism, the evolution towards travel with a conscience

3 min
In the age of information and globalisation, tourism has evolved beyond the simple pleasure of travelling. Travellers are now looking for experiences that are authentic and unique, but at the same time responsible and respectful of the environment and society. In this…

Leisure and business have an appointment at FITUR 2025

2 min
It’s that time of year when the world of tourism brings out its best to captivate both industry professionals and travellers in search of their next destinations. FITUR 2025, the International Tourism Trade Fair, opens its doors on 22 January and promises…

Next destination, how social media and AI are influencing our holiday choices

2 min
The summer holidays are just around the corner and tourism campaigns are already in full swing to attract the largest possible audience. So we ask ourselves: how do travellers choose their holiday destination, and do social media and AI really have as…

Digital marketing strategies for the tourism industry

2 min
We define the key digital marketing strategies for success in the tourism sector….

Responsible and sustainable tourism marketing: a growing trend in the tourism industry

2 min
Responsible and sustainable tourism marketing has emerged as a transformative force in the tourism industry in recent years….

How to use content marketing to promote tourist destinations

2 min
Content marketing has become a key tool for telling stories that inspire and attract travellers….

How influencer marketing can benefit the tourism industry

2 min
Influencer marketing has become a powerful tool to promote the tourism industry….