NEWS

How Artificial Intelligence is integrated into everyday life?

2 min
Discover how Artificial Intelligence, far from cinematic dystopias, has evolved to make our daily lives easier….

Virtual Reality and Augmented Reality in marketing campaigns

2 min
Virtual Reality and Augmented Reality are already present in everyday life, it is time to see how to apply them in marketing campaigns….

Internet of Things (IoT), a fundamental concept for hyper-personalisation of the offer

2 min
The concept of the Internet of Things seems new, but the reality is that it has been around for a long time. When we talk about the connection between objects, people and the Internet, we begin to understand what it is all…

How AI is redefining the brand-audience connection

2 min
In the dynamic world of advertising, artificial intelligence (AI) has emerged as a key catalyst, transforming the way brands connect with their audience….

Big Data or the power of data for business

2 min
Big Data empowers business success by analysing huge data sets from diverse sources….

GA4: The must-have tool for brands with an online presence

2 min
Google Analytics 4, the next generation of Analytics, is a tool that collects event-based data from both websites and applications….

Cognitive automation: A further step in the quest for business efficiency

2 min
Cognitive automation has emerged as an indispensable tool for achieving business efficiency….

How to boost your brand on social networks

3 min
Now, we invite you to explore with us the key strategies to effectively promote your brand on social networks….

Sports marketing, the curious birth of this trend

2 min
The birth of the Internet was another great milestone in sports marketing by allowing the globalization of the actions of sports companies….

The visual search revolution: transforming the search for information

2 min
Brands do not doubt it, from sponsorship to digital presence, advertising in sports is essential to achieve their goals…