NEWS

Internet of Things (IoT), a fundamental concept for hyper-personalisation of the offer

2 min
The concept of the Internet of Things seems new, but the reality is that it has been around for a long time. When we talk about the connection between objects, people and the Internet, we begin to understand what it is all…

How AI is redefining the brand-audience connection

2 min
In the dynamic world of advertising, artificial intelligence (AI) has emerged as a key catalyst, transforming the way brands connect with their audience….

Big Data or the power of data for business

2 min
Big Data empowers business success by analysing huge data sets from diverse sources….

GA4: The must-have tool for brands with an online presence

2 min
Google Analytics 4, the next generation of Analytics, is a tool that collects event-based data from both websites and applications….

Cognitive automation: A further step in the quest for business efficiency

2 min
Cognitive automation has emerged as an indispensable tool for achieving business efficiency….

How to boost your brand on social networks

3 min
Now, we invite you to explore with us the key strategies to effectively promote your brand on social networks….

Sports marketing, the curious birth of this trend

2 min
The birth of the Internet was another great milestone in sports marketing by allowing the globalization of the actions of sports companies….

The visual search revolution: transforming the search for information

2 min
Brands do not doubt it, from sponsorship to digital presence, advertising in sports is essential to achieve their goals…

In-game advertising, when the video game becomes another media

2 min
In-game advertising can be divided into two types depending on the prominence that the brand wants its products or services to acquire within the video game. It can be static or dynamic….