MENU
MENU

NEWS

What is expected of AI in 2026?

3 min
Talking about artificial intelligence in advertising is no longer futuristic or experimental. AI has moved from being a distant technology to becoming an everyday tool within agencies, marketing departments and creative teams. However, as time goes by, the conversation shifts to a…

Section 50 of the AI Act

4 min
Continuing with our series of articles on Artificial Intelligence legislation, today we are dedicating a special section to Article 50 of the AI Act. Section 50 of the AI Act is the section that answers a very simple question: when do I…

From ‘Code Hacking’ to Orchestrating Intelligences: The Silent Revolution of Tech Teams (2025-2026)

4 min
If you close your eyes and imagine a programmer, you probably picture the Hollywood cliché: a hoodie-clad person in a garage or dirty room littered with pizza boxes, frantically typing green lines on a black screen while drinking energy drinks. That romantic…

The other pieces of the AI Act puzzle

3 min
A few days ago, we began our series of articles on legislation and AI, explaining the importance of the AI Act in the European Union as a central piece of the framework that regulates the use of artificial intelligence. However, the regulation…

Why is it necessary to consider regulating artificial intelligence?

3 min
When we think of Artificial Intelligence, the first thing that usually comes to mind is Chat GPT, or the generation of images, videos, music, etc. Then we might think of machine learning, neural networks or robots. But there is one issue that…

Careers booming thanks to AI

5 min
After several years of living side by side with it, it’s clear that artificial intelligence isn’t just another passing tech trend — it’s here to stay, driving profound changes in how we understand and manage productivity. This isn’t about imagining what jobs…

Marketing expertise in the age of AI

2 min
Artificial Intelligence is not a thing of the future, it is already a reality in our daily lives. It is already part of some sectors that have been able to see AI as a working tool that helps to streamline processes and…

Smart applications that have changed our life

2 min
We live in an era where technology not only facilitates our daily tasks, but also completely transforms the way we relate to the world. In our day-to-day lives we use many so-called smart applications, which over time have evolved from being occasional…

From clip to tap: The profile of the mobile shopper shaping the future of e-commerce

3 min
While not so long ago we were surprised to be able to buy any product on platforms such as Amazon or eBay, today it is commonplace to order dinner, book a holiday or buy clothes from our mobile phones, without leaving the…

Phishing, don’t touch my data

3 min
Cybersecurity is one of the issues that most concerns consumers and businesses. Although ecommerce is the order of the day, there are also profiles that are still reluctant to provide their data or email for fear of suffering a phishing attack. Phishing…