NEWS

Smart applications that have changed our life

2 min
We live in an era where technology not only facilitates our daily tasks, but also completely transforms the way we relate to the world. In our day-to-day lives we use many so-called smart applications, which over time have evolved from being occasional…

From clip to tap: The profile of the mobile shopper shaping the future of e-commerce

3 min
While not so long ago we were surprised to be able to buy any product on platforms such as Amazon or eBay, today it is commonplace to order dinner, book a holiday or buy clothes from our mobile phones, without leaving the…

Phishing, don’t touch my data

3 min
Cybersecurity is one of the issues that most concerns consumers and businesses. Although ecommerce is the order of the day, there are also profiles that are still reluctant to provide their data or email for fear of suffering a phishing attack. Phishing…

Must-have AI tools for communication professionals

4 min
Artificial intelligence (AI) is revolutionising the field of communications, enabling professionals to work more efficiently and creatively. From content creation to data analysis, these tools not only streamline processes, but also open up new opportunities to connect with audiences. Below, we explore…

Internet Safety: How Parental Controls Work

3 min
The web is a vast and not always safe space for children, which has led many parents to look for ways to protect their children while surfing. This is where parental controls come in: a simple and effective tool to ensure safe…

How Artificial Intelligence is integrated into everyday life?

2 min
Discover how Artificial Intelligence, far from cinematic dystopias, has evolved to make our daily lives easier….

Virtual Reality and Augmented Reality in marketing campaigns

2 min
Virtual Reality and Augmented Reality are already present in everyday life, it is time to see how to apply them in marketing campaigns….

Internet of Things (IoT), a fundamental concept for hyper-personalisation of the offer

2 min
The concept of the Internet of Things seems new, but the reality is that it has been around for a long time. When we talk about the connection between objects, people and the Internet, we begin to understand what it is all…

How AI is redefining the brand-audience connection

2 min
In the dynamic world of advertising, artificial intelligence (AI) has emerged as a key catalyst, transforming the way brands connect with their audience….

Big Data or the power of data for business

2 min
Big Data empowers business success by analysing huge data sets from diverse sources….