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Advertising, spectacle and business: what Super Bowl 2026 teaches brands

3 min
Talking about advertising at sporting events inevitably means thinking about the Super Bowl. There is no other event capable of concentrating such a volume of global audience, social conversation and creative pressure into just a few hours. For brands, being present at…

Football and brands: what sponsorship of the Champions League final really means

2 min
There are moments in the sporting calendar that transcend the purely sporting, and the Champions League final is undoubtedly one of them. This match is not only the great event of European football: it is a global spectacle that brings together millions…

Super Bowl 2025: Which is more interesting, the game or the half-time?

2 min
As of early Monday morning, 10 February, there are only two main topics of conversation: the game between the Kansas City Chiefs and the Philadelphia Eagles or, on the other side of the coin, everything that happened during the intermission of that…

Beyond football: LaLiga as an expansion platform for brands

3 min
That football is the king of sports in our country is undeniable. At weekends and, occasionally, on a weekly matchday, a large part of the country is glued to the screen to see what happens during the day. And we cannot forget…

Paris Olympic Games, how the audience experienced it

4 min
With the Paris Olympic Games over, it is time to take stock and look at the audience’s behaviour during the competition…

Marketing and Advertising at the Olympic Games

2 min
The Olympic Games are a golden opportunity for marketing and advertising. The competitions and the athletes become a unique showcase to showcase different brands and advertisers to the world….

Increasing digitalisation in sports sponsorship

2 min
We explore how brands have transformed the way they sponsor sport….

Storytelling, a phenomenon spreading to the sports world

2 min
What exactly is storytelling and why has it become a growing trend in the advertising world?…

For a sustainable commitment: The future of sport at the environmental vanguard

2 min
The universe of sports emerges as one of the most challenging sectors in terms of sustainability, massive events leave traces…

Web analytics for tourism projects

2 min
Web analytics plays a fundamental role in the development of tourism projects, since it allows measuring the impact of the online presence and examining the data obtained from digital marketing campaigns….