NEWS

2 min
There are moments in the sporting calendar that transcend the purely sporting, and the Champions League final is undoubtedly one of them. This match is not only the great event of European football: it is a global spectacle that brings together millions…
2 min
As of early Monday morning, 10 February, there are only two main topics of conversation: the game between the Kansas City Chiefs and the Philadelphia Eagles or, on the other side of the coin, everything that happened during the intermission of that…
3 min
That football is the king of sports in our country is undeniable. At weekends and, occasionally, on a weekly matchday, a large part of the country is glued to the screen to see what happens during the day. And we cannot forget…
4 min
With the Paris Olympic Games over, it is time to take stock and look at the audience’s behaviour during the competition…
2 min
The Olympic Games are a golden opportunity for marketing and advertising. The competitions and the athletes become a unique showcase to showcase different brands and advertisers to the world….
2 min
We explore how brands have transformed the way they sponsor sport….
2 min
What exactly is storytelling and why has it become a growing trend in the advertising world?…
2 min
The universe of sports emerges as one of the most challenging sectors in terms of sustainability, massive events leave traces…
2 min
Web analytics plays a fundamental role in the development of tourism projects, since it allows measuring the impact of the online presence and examining the data obtained from digital marketing campaigns….
2 min
The birth of the Internet was another great milestone in sports marketing by allowing the globalization of the actions of sports companies….