NEWS

Influencer Marketing, 2025 trends and new developments for brands

2 min
Influencer marketing is one of the most widely used advertising strategies in the digital environment. It is a collaboration between a brand and a person with a very large social media community or very focused on a specific area….

X, effective relationship marketing strategies

2 min
The new X, or better known by its former name Twitter, is the communication platform par excellence. Every day millions of users share their thoughts and opinions on this platform, making it a key tool for brands. …

The importance of video in social media

2 min
That video is the star format in terms of social networks is a reality. The growth of Tiktok, the platform that lives solely on video, continues to rise and the rest of the channels are keeping pace to adapt to the trend….

The power of ephemeral content on social networks

2 min
In the universe of social networks we can find all kinds of content: videos, images, polls, photographs with music… but if there is one thing that is really trending, it is the power of ephemeral content….

Microinfluencers, the power of authenticity

3 min
One of the new trends in influencer marketing is the power of microinfluencers….

Crises in social networks: why they occur and how to manage them

3 min
Challenges also arise on social networks whose impact can trigger a negative image for your brand….

How to use social media to promote your brand

2 min
Social media offers unprecedented reach to connect with your audience and promote your brand….

Big Data or the power of data for business

2 min
Big Data empowers business success by analysing huge data sets from diverse sources….

How to use content marketing to promote tourist destinations

2 min
Content marketing has become a key tool for telling stories that inspire and attract travellers….

Most common mistakes on social media.

2 min
Common social media mistakes that every brand should avoid. …