NEWS

Microinfluencers, the power of authenticity

3 min
One of the new trends in influencer marketing is the power of microinfluencers….

Crises in social networks: why they occur and how to manage them

3 min
Challenges also arise on social networks whose impact can trigger a negative image for your brand….

How to use social media to promote your brand

2 min
Social media offers unprecedented reach to connect with your audience and promote your brand….

Big Data or the power of data for business

2 min
Big Data empowers business success by analysing huge data sets from diverse sources….

How to use content marketing to promote tourist destinations

2 min
Content marketing has become a key tool for telling stories that inspire and attract travellers….

Most common mistakes on social media.

2 min
Common social media mistakes that every brand should avoid. …

Influencer Marketing on Instagram: The Definitive Guide to Digital Success

2 min
Influencer marketing is a powerful tool to genuinely connect with your audience and increase brand presence….