NEWS

Followers, engagement or reach, what metrics should I track on social media?

3 min
I want to start a social media campaign, I want to be known and offer my community quality content. Which metrics should I follow? Which is the most important? In social media we work with 3 main metrics: followers, reach and interactions….

Indispensable tools for content creators

3 min
Users don’t just use social media to upload holiday photos and browse through their friends’ lives; searching for products on these platforms has become commonplace….

Social Media: How do users behave?

4 min
Are users still on Facebook and what do they search for on Instagram and TikTok? With all the changes to X, is it still used? Each social media has its own particularities, as users do not behave in the same way on…

Beyond partnerships: Brand ambassadors and their return

2 min
One of the most prominent trends in social media for 2025 is the consolidation of brand ambassadors. These profiles go beyond traditional collaborations with influencers, offering a much higher return on investment and becoming true emblems for brands. …

How to make your brand take off with Real Time Marketing (RTM)

4 min
Social media has changed the way we communicate and consume content, leading companies to reinvent themselves and include these platforms in their advertising strategies….

Internet Safety: How Parental Controls Work

3 min
The web is a vast and not always safe space for children, which has led many parents to look for ways to protect their children while surfing. This is where parental controls come in: a simple and effective tool to ensure safe…

Influencer Marketing, 2025 trends and new developments for brands

2 min
Influencer marketing is one of the most widely used advertising strategies in the digital environment. It is a collaboration between a brand and a person with a very large social media community or very focused on a specific area….

X, effective relationship marketing strategies

2 min
The new X, or better known by its former name Twitter, is the communication platform par excellence. Every day millions of users share their thoughts and opinions on this platform, making it a key tool for brands. …

The importance of video in social media

2 min
That video is the star format in terms of social networks is a reality. The growth of Tiktok, the platform that lives solely on video, continues to rise and the rest of the channels are keeping pace to adapt to the trend….

The power of ephemeral content on social networks

2 min
In the universe of social networks we can find all kinds of content: videos, images, polls, photographs with music… but if there is one thing that is really trending, it is the power of ephemeral content….