NEWS

Political and social advertisements on Meta: what can and cannot I promote?

3 min
The European digital ecosystem is experiencing a new turning point. Since the beginning of this month, the rules of the game have changed for everyone who plans or disseminates campaigns on social media. Meta, the giant behind Facebook and Instagram, has announced…

Is your brand ready for viral scrutiny?

3 min
In the digital age, social media can catapult a brand to success… or plunge it into crisis in a matter of seconds. That’s why having a solid social media crisis management strategy is no longer optional: it’s essential….

Key KPI’s for organic and paid campaigns

3 min
How do we know if a campaign is effective, how do we determine whether it is working properly or whether we need to make adjustments, and how do we measure whether we are meeting the objectives we set from the start? The…

The Power of Nostalgia in Advertising: Connecting Emotions with Brands

3 min
Looking back to the past is a very common practice to find out how we have evolved and whether we are better off than before. Based on this premise, nostalgia is a very present feeling, especially in the generations that lived their…

Followers, engagement or reach, what metrics should I track on social media?

3 min
I want to start a social media campaign, I want to be known and offer my community quality content. Which metrics should I follow? Which is the most important? In social media we work with 3 main metrics: followers, reach and interactions….

Indispensable tools for content creators

3 min
Users don’t just use social media to upload holiday photos and browse through their friends’ lives; searching for products on these platforms has become commonplace….

Social Media: How do users behave?

4 min
Are users still on Facebook and what do they search for on Instagram and TikTok? With all the changes to X, is it still used? Each social media has its own particularities, as users do not behave in the same way on…

Beyond partnerships: Brand ambassadors and their return

2 min
One of the most prominent trends in social media for 2025 is the consolidation of brand ambassadors. These profiles go beyond traditional collaborations with influencers, offering a much higher return on investment and becoming true emblems for brands. …

How to make your brand take off with Real Time Marketing (RTM)

4 min
Social media has changed the way we communicate and consume content, leading companies to reinvent themselves and include these platforms in their advertising strategies….

Internet Safety: How Parental Controls Work

3 min
The web is a vast and not always safe space for children, which has led many parents to look for ways to protect their children while surfing. This is where parental controls come in: a simple and effective tool to ensure safe…