NEWS

3 min
How do we know if a campaign is effective, how do we determine whether it is working properly or whether we need to make adjustments, and how do we measure whether we are meeting the objectives we set from the start? The…
3 min
Looking back to the past is a very common practice to find out how we have evolved and whether we are better off than before. Based on this premise, nostalgia is a very present feeling, especially in the generations that lived their…
3 min
I want to start a social media campaign, I want to be known and offer my community quality content. Which metrics should I follow? Which is the most important? In social media we work with 3 main metrics: followers, reach and interactions….
3 min
Users don’t just use social media to upload holiday photos and browse through their friends’ lives; searching for products on these platforms has become commonplace….
4 min
Are users still on Facebook and what do they search for on Instagram and TikTok? With all the changes to X, is it still used? Each social media has its own particularities, as users do not behave in the same way on…
2 min
One of the most prominent trends in social media for 2025 is the consolidation of brand ambassadors. These profiles go beyond traditional collaborations with influencers, offering a much higher return on investment and becoming true emblems for brands. …
4 min
Social media has changed the way we communicate and consume content, leading companies to reinvent themselves and include these platforms in their advertising strategies….
3 min
The web is a vast and not always safe space for children, which has led many parents to look for ways to protect their children while surfing. This is where parental controls come in: a simple and effective tool to ensure safe…
2 min
Influencer marketing is one of the most widely used advertising strategies in the digital environment. It is a collaboration between a brand and a person with a very large social media community or very focused on a specific area….
2 min
The new X, or better known by its former name Twitter, is the communication platform par excellence. Every day millions of users share their thoughts and opinions on this platform, making it a key tool for brands. …