Google’s cookies are one of the most prized ‘assets’ in the advertising industry, which is why agencies and media outlets are increasingly concerned about what will happen to them….
Every year, many parents are looking for the ideal school for their children, which is a great opportunity for marketing and advertising agencies, but… what influence does digital advertising really have when it comes to choosing a school?…
Generating conversation is one of the great ambitions of brands and advertisers. Whether with a digital campaign, an on-street action or any type of strategy that gets people talking about the campaign itself is valid, and to achieve this we are seeing…
The Olympic Games are a golden opportunity for marketing and advertising. The competitions and the athletes become a unique showcase to showcase different brands and advertisers to the world….
In the digital age, the real gold is user data. Any information that can be used to create personalised advertising will be a brand’s most valuable asset….
Cognitive automation has emerged as an indispensable tool for achieving business efficiency….
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