NEWS

2 min
Every year, many parents are looking for the ideal school for their children, which is a great opportunity for marketing and advertising agencies, but… what influence does digital advertising really have when it comes to choosing a school?…
4 min
With the Paris Olympic Games over, it is time to take stock and look at the audience’s behaviour during the competition…
2 min
Generating conversation is one of the great ambitions of brands and advertisers. Whether with a digital campaign, an on-street action or any type of strategy that gets people talking about the campaign itself is valid, and to achieve this we are seeing…
2 min
The Olympic Games are a golden opportunity for marketing and advertising. The competitions and the athletes become a unique showcase to showcase different brands and advertisers to the world….
2 min
In the digital age, the real gold is user data. Any information that can be used to create personalised advertising will be a brand’s most valuable asset….
2 min
The media play a prominent role in the consumer experience by shaping consumer perceptions and attitudes….
3 min
Challenges also arise on social networks whose impact can trigger a negative image for your brand….
2 min
The use of meme marketing as a content strategy offers many advantages….
2 min
Cognitive automation has emerged as an indispensable tool for achieving business efficiency….
2 min
Irismedia receives a Special Mention at the Wina 2023 Festival for the ‘Kingdom of Light’ campaign for the ONMT…