NEWS

Leisure and business have an appointment at FITUR 2025

2 min
It’s that time of year when the world of tourism brings out its best to captivate both industry professionals and travellers in search of their next destinations. FITUR 2025, the International Tourism Trade Fair, opens its doors on 22 January and promises…

‘Nudgeables’ and their importance in marketing campaigns

3 min
Looking ahead to 2025, it is time to start thinking about the term ‘nudgeables’ and the impact this consumer profile can have on our sales….

The present and future of AI in advertising: optimisation and creativity ‘without limits’

3 min
AI is impacting all sectors, especially in advertising and creativity, is a true revolution without limits….

Irismedia, Best Independent Media Agency at the Control 2024 Awards

2 min
We are thrilled to share with you all a piece of news that fills us with pride: we have been recognised as the Best Independent Media Agency in the 55th edition of the Control Awards! This recognition comes at a very special…

The future of cookies and their impact on Media Agencies

3 min
Google’s cookies are one of the most prized ‘assets’ in the advertising industry, which is why agencies and media outlets are increasingly concerned about what will happen to them….

Back to school, does digital advertising really influence the choice of school?

2 min
Every year, many parents are looking for the ideal school for their children, which is a great opportunity for marketing and advertising agencies, but… what influence does digital advertising really have when it comes to choosing a school?…

Paris Olympic Games, how the audience experienced it

4 min
With the Paris Olympic Games over, it is time to take stock and look at the audience’s behaviour during the competition…

CGI or how to generate conversation about your campaign

2 min
Generating conversation is one of the great ambitions of brands and advertisers. Whether with a digital campaign, an on-street action or any type of strategy that gets people talking about the campaign itself is valid, and to achieve this we are seeing…

Marketing and Advertising at the Olympic Games

2 min
The Olympic Games are a golden opportunity for marketing and advertising. The competitions and the athletes become a unique showcase to showcase different brands and advertisers to the world….

Advertising and privacy: personalised ads in the age of data

2 min
In the digital age, the real gold is user data. Any information that can be used to create personalised advertising will be a brand’s most valuable asset….