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Avatar 3 and the power of the big screen: why cinemas remain a key advertising medium

3 min
The release of Avatar 3 is not only a cinematic event, it is also a powerful reminder of the place that the big screen occupies in today’s advertising ecosystem. In a context dominated by audience fragmentation, constant multitasking and digital saturation, cinema…

From ‘Code Hacking’ to Orchestrating Intelligences: The Silent Revolution of Tech Teams (2025-2026)

4 min
If you close your eyes and imagine a programmer, you probably picture the Hollywood cliché: a hoodie-clad person in a garage or dirty room littered with pizza boxes, frantically typing green lines on a black screen while drinking energy drinks. That romantic…

The other pieces of the AI Act puzzle

3 min
A few days ago, we began our series of articles on legislation and AI, explaining the importance of the AI Act in the European Union as a central piece of the framework that regulates the use of artificial intelligence. However, the regulation…

Linear television or platforms? Which is more efficient for advertisers?

3 min
The audiovisual ecosystem has undergone a structural transformation over the last decade. Audience fragmentation, the consolidation of streaming and the expansion of data-driven advertising have reshaped the way advertisers plan and measure their investments. Against this backdrop, a recurring question arises: is…

Why is it necessary to consider regulating artificial intelligence?

3 min
When we think of Artificial Intelligence, the first thing that usually comes to mind is Chat GPT, or the generation of images, videos, music, etc. Then we might think of machine learning, neural networks or robots. But there is one issue that…

The efficiency of Google’s AI and its impact on advertisers

3 min
La IA de Google transforma la publicidad: automatización, datos y estrategia humana para optimizar campañas y mejorar el rendimiento de los anunciantes….

Careers booming thanks to AI

5 min
After several years of living side by side with it, it’s clear that artificial intelligence isn’t just another passing tech trend — it’s here to stay, driving profound changes in how we understand and manage productivity. This isn’t about imagining what jobs…

Metasearch Engines, GDS and OTAs: The Real Map of the Digital Traveler

3 min
Tourism continues to be one of the most competitive and dynamic sectors in the world. In an environment where travelers make decisions with more information than ever before, tourism brands — destinations, airlines, hotels — must understand which platforms influence that process…

Sabadell vs BBVA: when banks revive advertising wars

4 min
Let’s face it: if we were to rank the most entertaining sectors in advertising, banking would probably come in last, but in recent weeks Banco Sabadell and BBVA have shown us that this is not the case thanks to an advertising war…

Political and social advertisements on Meta: what can and cannot I promote?

3 min
The European digital ecosystem is experiencing a new turning point. Since the beginning of this month, the rules of the game have changed for everyone who plans or disseminates campaigns on social media. Meta, the giant behind Facebook and Instagram, has announced…