NEWS

Paris Olympic Games, how the audience experienced it

4 min
With the Paris Olympic Games over, it is time to take stock and look at the audience’s behaviour during the competition…

CGI or how to generate conversation about your campaign

2 min
Generating conversation is one of the great ambitions of brands and advertisers. Whether with a digital campaign, an on-street action or any type of strategy that gets people talking about the campaign itself is valid, and to achieve this we are seeing…

Marketing and Advertising at the Olympic Games

2 min
The Olympic Games are a golden opportunity for marketing and advertising. The competitions and the athletes become a unique showcase to showcase different brands and advertisers to the world….

Advertising and privacy: personalised ads in the age of data

2 min
In the digital age, the real gold is user data. Any information that can be used to create personalised advertising will be a brand’s most valuable asset….

The importance of media in the consumer experience

2 min
The media play a prominent role in the consumer experience by shaping consumer perceptions and attitudes….

Crises in social networks: why they occur and how to manage them

3 min
Challenges also arise on social networks whose impact can trigger a negative image for your brand….

Meme marketing or how to promote your brand through humour

2 min
The use of meme marketing as a content strategy offers many advantages….

Cognitive automation: A further step in the quest for business efficiency

2 min
Cognitive automation has emerged as an indispensable tool for achieving business efficiency….

Special Mention for our ‘Kingdom of Light’ campaign at WINA 2023

2 min
Irismedia receives a Special Mention at the Wina 2023 Festival for the ‘Kingdom of Light’ campaign for the ONMT…

The size of the ideas matters, not the screens

3 min
The reality of our world immerses us in the size of the screens. The big screen par excellence leads you to think about Cinema and how it has evolved as a means of entertainment (at the user level), and as an advertising…