NEWS

Sabadell vs BBVA: when banks revive advertising wars

4 min
Let’s face it: if we were to rank the most entertaining sectors in advertising, banking would probably come in last, but in recent weeks Banco Sabadell and BBVA have shown us that this is not the case thanks to an advertising war…

Political and social advertisements on Meta: what can and cannot I promote?

3 min
The European digital ecosystem is experiencing a new turning point. Since the beginning of this month, the rules of the game have changed for everyone who plans or disseminates campaigns on social media. Meta, the giant behind Facebook and Instagram, has announced…

Emotion as a connection beyond the screen

3 min
The data speaks for itself: we receive more than 6,000 advertising impressions per day, most of them in digital environments. This sheer oversaturation forces brands to ask themselves: how can we stand out amid so much noise? Is it useful to increase…

Back to school, back to audiences

2 min
September is also a month of beginnings for the television schedule, which means special attention is paid to the audiences of each program….

A summer full of campaigns

4 min
Sun, beach and… advertising campaigns! We bring you the brands that have had the biggest impact during the summer period….

Rainbow Washing: when your logo comes out of the closet … only in June

2 min
We are in the month known as Pride Month, when the streets are filled with the colours of the LGTBIQ+ flag to demand equal rights for members of the collective. As with other social movements, such as sustainability or Women’s Day, there…

Summer reading for marketing enthusiasts

3 min
Summer is here and with it the holidays and free time. It is time to enjoy the company of those readings that help us to cultivate our creative mind. If you are one of those professionals who want to continue training even…

Does user attention really drop during the summer?

2 min
When the summer months arrive, many marketers face the same question: is it worth continuing to invest in advertising campaigns or is it better to take a break until the summer season is over? There is a widespread belief that user attention…

Broadening the audience, losing the fear of collaborating with other brands

4 min
Each brand is unique, with its own philosophy and characteristics that make it attractive in the eyes of its target audience. At first it may seem that allying with other brands may be counterproductive and may detract from visibility, however, collaborations between…

Football and brands: what sponsorship of the Champions League final really means

2 min
There are moments in the sporting calendar that transcend the purely sporting, and the Champions League final is undoubtedly one of them. This match is not only the great event of European football: it is a global spectacle that brings together millions…