We are in the month known as Pride Month, when the streets are filled with the colours of the LGTBIQ+ flag to demand equal rights for members of the collective. As with other social movements, such as sustainability or Women’s Day, there…
Summer is here and with it the holidays and free time. It is time to enjoy the company of those readings that help us to cultivate our creative mind. If you are one of those professionals who want to continue training even…
When the summer months arrive, many marketers face the same question: is it worth continuing to invest in advertising campaigns or is it better to take a break until the summer season is over? There is a widespread belief that user attention…
Each brand is unique, with its own philosophy and characteristics that make it attractive in the eyes of its target audience. At first it may seem that allying with other brands may be counterproductive and may detract from visibility, however, collaborations between…
There are moments in the sporting calendar that transcend the purely sporting, and the Champions League final is undoubtedly one of them. This match is not only the great event of European football: it is a global spectacle that brings together millions…
Flowers, chocolates, love and… campaigns everywhere! Yes, Valentine’s Day is just around the corner and love is in the air. But this day is not only for lovers, it is also a key date for marketing lovers, who are ready to analyse…
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