NEWS

Does user attention really drop during the summer?

2 min
When the summer months arrive, many marketers face the same question: is it worth continuing to invest in advertising campaigns or is it better to take a break until the summer season is over? There is a widespread belief that user attention…

Broadening the audience, losing the fear of collaborating with other brands

4 min
Each brand is unique, with its own philosophy and characteristics that make it attractive in the eyes of its target audience. At first it may seem that allying with other brands may be counterproductive and may detract from visibility, however, collaborations between…

Football and brands: what sponsorship of the Champions League final really means

2 min
There are moments in the sporting calendar that transcend the purely sporting, and the Champions League final is undoubtedly one of them. This match is not only the great event of European football: it is a global spectacle that brings together millions…

Sustainability: the brand argument that drives conversion and reputation

2 min
Environmental awareness has become one of the most prominent topics of conversation in recent times, which can influence purchasing decisions….

Music festivals: a space for brand innovation

2 min
Summer, good weather, the desire to make plans and… festivals! This weekend kicks off Coachella, one of the most internationally renowned festivals….

Love is in… Campaigns!

3 min
Flowers, chocolates, love and… campaigns everywhere! Yes, Valentine’s Day is just around the corner and love is in the air. But this day is not only for lovers, it is also a key date for marketing lovers, who are ready to analyse…

Cinema, advertising and events: The magic of the Goya Awards

2 min
Granada is already shining with its own light, ready to host the 39th edition of the Goya Awards, which will be held next Saturday in the city’s imposing Palacio de Congresos. The Nasrid capital has thus become the epicentre of Spanish cinema,…

Leisure and business have an appointment at FITUR 2025

2 min
It’s that time of year when the world of tourism brings out its best to captivate both industry professionals and travellers in search of their next destinations. FITUR 2025, the International Tourism Trade Fair, opens its doors on 22 January and promises…

‘Nudgeables’ and their importance in marketing campaigns

3 min
Looking ahead to 2025, it is time to start thinking about the term ‘nudgeables’ and the impact this consumer profile can have on our sales….

The present and future of AI in advertising: optimisation and creativity ‘without limits’

3 min
AI is impacting all sectors, especially in advertising and creativity, is a true revolution without limits….