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SEO vs AI: The challenge of ranking in the age of generated answers

4 min
SEO has historically been a discipline based on understanding how search engines work in order to gain visibility in their results. For years, the goal was clear: to appear at the top of Google’s rankings. However, the emergence of artificial intelligence has…

8 key points to stand out in a sea of content overload

3 min
Today, brands compete in a saturated market where capturing consumers’ attention has become one of the key strategic challenges. The glut of advertising stimuli has raised the public’s expectations, leading them to quickly filter out, ignore or dismiss anything that does not…

Advertising spend on traditional media vs. digital media in 2026: data, trends and strategies

4 min
The advertising market is undergoing a structural transformation driven by digitalisation, changes in media consumption and the development of data-driven technologies. By 2026, advertising expenditure figures clearly reflect this shift: the digital sphere now accounts for the lion’s share of spending, whilst…

Relationship Marketing: the inexhaustible power of sampling

3 min
In an advertising environment saturated with messages, where consumers receive thousands of messages every day, capturing attention is no longer enough. Brands need something more: they need to build relationships. In this context, relationship marketing has established itself as a key strategy…

CTV advertising in 2026: strategies that are making a difference

2 min
If there is one thing that has permanently changed the way brands connect with audiences, it is connected television (CTV). In 2026, this ecosystem not only continues to grow, but has also established itself as a strategic pillar for advertisers seeking to…

Travel Trends 2026: when country branding becomes an experience

4 min
The travel sector in 2026 is undergoing a profound transformation. It is no longer just about attracting visitors, but about building narratives that position territories in people’s minds and hearts. For media agencies specialising in country branding, the challenge is clear: to…

Valentine’s Day 2026 and the evolution of advertising discourse on love

4 min
In recent years, Valentine’s Day has established itself as one of the most important dates for brands. 14 February has become a strategic opportunity for brands to increase their sales, with ideas that redefine their discourse on love and connect emotionally with…

Advertising, spectacle and business: what Super Bowl 2026 teaches brands

3 min
Talking about advertising at sporting events inevitably means thinking about the Super Bowl. There is no other event capable of concentrating such a volume of global audience, social conversation and creative pressure into just a few hours. For brands, being present at…

AI Legislation: Outside the European Union, is it a free-for-all?

3 min
In our series of articles on Artificial Intelligence legislation so far, we have focused on developments within the European Union. However, in the global landscape we live in, it is essential to consider other players as well. Today we explain what is…

What is expected of AI in 2026?

3 min
Talking about artificial intelligence in advertising is no longer futuristic or experimental. AI has moved from being a distant technology to becoming an everyday tool within agencies, marketing departments and creative teams. However, as time goes by, the conversation shifts to a…