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What is expected of AI in 2026?

3 min
Talking about artificial intelligence in advertising is no longer futuristic or experimental. AI has moved from being a distant technology to becoming an everyday tool within agencies, marketing departments and creative teams. However, as time goes by, the conversation shifts to a…

FITUR 2026: the stage where countries tell their stories to the world

3 min
FITUR 2026 is here, the International Tourism Fair in Madrid, an event that year after year transcends the traditional concept of a sector-specific event to establish itself as one of the major global stages where countries define how they want to be…

Section 50 of the AI Act

4 min
Continuing with our series of articles on Artificial Intelligence legislation, today we are dedicating a special section to Article 50 of the AI Act. Section 50 of the AI Act is the section that answers a very simple question: when do I…

Media planning trends for 2026: how to prepare for an increasingly intelligent ecosystem

3 min
Media planning is undergoing one of the most profound transformations in its history. Looking ahead to 2026, advertisers and agencies face a landscape marked by advanced automation, audience fragmentation, new measurement requirements and consumers who are increasingly demanding in terms of relevance…

Avatar 3 and the power of the big screen: why cinemas remain a key advertising medium

3 min
The release of Avatar 3 is not only a cinematic event, it is also a powerful reminder of the place that the big screen occupies in today’s advertising ecosystem. In a context dominated by audience fragmentation, constant multitasking and digital saturation, cinema…

From ‘Code Hacking’ to Orchestrating Intelligences: The Silent Revolution of Tech Teams (2025-2026)

4 min
If you close your eyes and imagine a programmer, you probably picture the Hollywood cliché: a hoodie-clad person in a garage or dirty room littered with pizza boxes, frantically typing green lines on a black screen while drinking energy drinks. That romantic…

The other pieces of the AI Act puzzle

3 min
A few days ago, we began our series of articles on legislation and AI, explaining the importance of the AI Act in the European Union as a central piece of the framework that regulates the use of artificial intelligence. However, the regulation…

Linear television or platforms? Which is more efficient for advertisers?

3 min
The audiovisual ecosystem has undergone a structural transformation over the last decade. Audience fragmentation, the consolidation of streaming and the expansion of data-driven advertising have reshaped the way advertisers plan and measure their investments. Against this backdrop, a recurring question arises: is…

Why is it necessary to consider regulating artificial intelligence?

3 min
When we think of Artificial Intelligence, the first thing that usually comes to mind is Chat GPT, or the generation of images, videos, music, etc. Then we might think of machine learning, neural networks or robots. But there is one issue that…

The efficiency of Google’s AI and its impact on advertisers

3 min
La IA de Google transforma la publicidad: automatización, datos y estrategia humana para optimizar campañas y mejorar el rendimiento de los anunciantes….