NEWS

Linear television or platforms? Which is more efficient for advertisers?

3 min
The audiovisual ecosystem has undergone a structural transformation over the last decade. Audience fragmentation, the consolidation of streaming and the expansion of data-driven advertising have reshaped the way advertisers plan and measure their investments. Against this backdrop, a recurring question arises: is…

The efficiency of Google’s AI and its impact on advertisers

3 min
La IA de Google transforma la publicidad: automatización, datos y estrategia humana para optimizar campañas y mejorar el rendimiento de los anunciantes….

Metasearch Engines, GDS and OTAs: The Real Map of the Digital Traveler

3 min
Tourism continues to be one of the most competitive and dynamic sectors in the world. In an environment where travelers make decisions with more information than ever before, tourism brands — destinations, airlines, hotels — must understand which platforms influence that process…

The advertising of the future is already here

4 min
For years, we imagined the future of advertising as a world filled with holograms, ubiquitous artificial intelligence, and advertisements projected in the sky. But the reality is much more interesting: the future of advertising has already begun, and it is happening on…

Sabadell vs BBVA: when banks revive advertising wars

4 min
Let’s face it: if we were to rank the most entertaining sectors in advertising, banking would probably come in last, but in recent weeks Banco Sabadell and BBVA have shown us that this is not the case thanks to an advertising war…

Emotion as a connection beyond the screen

3 min
The data speaks for itself: we receive more than 6,000 advertising impressions per day, most of them in digital environments. This sheer oversaturation forces brands to ask themselves: how can we stand out amid so much noise? Is it useful to increase…

Advertising in print media: is it still effective?

3 min
In a world where digital ads follow us on social media, search engines, and even the most unexpected apps, it would seem logical to think that print media has completely lost its relevance as an advertising medium. However, this perception does not…

Back to school, back to audiences

2 min
September is also a month of beginnings for the television schedule, which means special attention is paid to the audiences of each program….

Does user attention really drop during the summer?

2 min
When the summer months arrive, many marketers face the same question: is it worth continuing to invest in advertising campaigns or is it better to take a break until the summer season is over? There is a widespread belief that user attention…

The importance of storytelling for brands

3 min
In a world saturated with advertising, brands must constantly evolve to capture the attention of users in an efficient way. …