NEWS

Sabadell vs BBVA: when banks revive advertising wars

4 min
Let’s face it: if we were to rank the most entertaining sectors in advertising, banking would probably come in last, but in recent weeks Banco Sabadell and BBVA have shown us that this is not the case thanks to an advertising war…

Emotion as a connection beyond the screen

3 min
The data speaks for itself: we receive more than 6,000 advertising impressions per day, most of them in digital environments. This sheer oversaturation forces brands to ask themselves: how can we stand out amid so much noise? Is it useful to increase…

Advertising in print media: is it still effective?

3 min
In a world where digital ads follow us on social media, search engines, and even the most unexpected apps, it would seem logical to think that print media has completely lost its relevance as an advertising medium. However, this perception does not…

Back to school, back to audiences

2 min
September is also a month of beginnings for the television schedule, which means special attention is paid to the audiences of each program….

Does user attention really drop during the summer?

2 min
When the summer months arrive, many marketers face the same question: is it worth continuing to invest in advertising campaigns or is it better to take a break until the summer season is over? There is a widespread belief that user attention…

The importance of storytelling for brands

3 min
In a world saturated with advertising, brands must constantly evolve to capture the attention of users in an efficient way. …

The golden age of podcasting and its importance for brands

2 min
The podcast is a consumer-friendly format and can be easily produced, which is why more and more professionals and social media personalities are encouraged to implement this format. …

Cinema, advertising and events: The magic of the Goya Awards

2 min
Granada is already shining with its own light, ready to host the 39th edition of the Goya Awards, which will be held next Saturday in the city’s imposing Palacio de Congresos. The Nasrid capital has thus become the epicentre of Spanish cinema,…

Matching the message to the channel and the audience: the key to efficient communication

2 min
In a world where every advertising impact competes for the attention of overexposed audiences, brands and agencies face a major challenge: to communicate effectively….

Evolution of Offline Media: Reinventing the Classic in the Digital Age

3 min
Traditionally, television, radio and print media have been the main media for advertising insertion. With the advent of the digital era, this ecosystem has expanded with new entertainment platforms such as social media, online media, etc. This has led offline media to…