NEWS

Email marketing: Should I include it in my communication strategy?

2 min
Email marketing is one of the most common tools when it comes to communicating with and impacting our customers. It is a type of communication that is becoming more and more common but… is it still effective enough to be included in…

Internet of Things (IoT), a fundamental concept for hyper-personalisation of the offer

2 min
The concept of the Internet of Things seems new, but the reality is that it has been around for a long time. When we talk about the connection between objects, people and the Internet, we begin to understand what it is all…

How AI is redefining the brand-audience connection

2 min
In the dynamic world of advertising, artificial intelligence (AI) has emerged as a key catalyst, transforming the way brands connect with their audience….

Sustainable advertising: a responsible approach

3 min
Los consumidores son cada vez más exigentes con las marcas, no solo a nivel de prestaciones del producto, sino también con la concienciación de la marca. La sostenibilidad es una tendencia en auge y el mundo de la publicidad y el marketing…

Microinfluencers, the power of authenticity

3 min
One of the new trends in influencer marketing is the power of microinfluencers….

The importance of media in the consumer experience

2 min
The media play a prominent role in the consumer experience by shaping consumer perceptions and attitudes….

The importance of video content marketing

2 min
We talk about video content marketing as an indispensable tool to reach the audience….

Native advertising and why non-intrusive is successful

2 min
We discussed the benefits of native advertising as a non-invasive advertising technique….

How radio has evolved over the years

2 min
We explore how the medium of radio has changed from its beginnings to the digital age. …

Purpose marketing: when Social Responsibility is a brand driver

2 min
Purpose marketing: when Social Responsibility is a brand driver…