NEWS

Back to school, does digital advertising really influence the choice of school?

2 min
Every year, many parents are looking for the ideal school for their children, which is a great opportunity for marketing and advertising agencies, but… what influence does digital advertising really have when it comes to choosing a school?…

X, effective relationship marketing strategies

2 min
The new X, or better known by its former name Twitter, is the communication platform par excellence. Every day millions of users share their thoughts and opinions on this platform, making it a key tool for brands. …

The importance of video in social media

2 min
That video is the star format in terms of social networks is a reality. The growth of Tiktok, the platform that lives solely on video, continues to rise and the rest of the channels are keeping pace to adapt to the trend….

From off to on: Integrated strategies for a successful brand experience

2 min
Is it better to go offline or online? An omni-channel strategy is the key to a successful brand experience….

CGI or how to generate conversation about your campaign

2 min
Generating conversation is one of the great ambitions of brands and advertisers. Whether with a digital campaign, an on-street action or any type of strategy that gets people talking about the campaign itself is valid, and to achieve this we are seeing…

Next destination, how social media and AI are influencing our holiday choices

2 min
The summer holidays are just around the corner and tourism campaigns are already in full swing to attract the largest possible audience. So we ask ourselves: how do travellers choose their holiday destination, and do social media and AI really have as…

How relationship marketing drives customer loyalty

2 min
The ultimate premise of marketing is to sell a product and there are different ways to achieve this, among them is to apply a relationship marketing strategy but… what exactly does it consist of? …

The power of ephemeral content on social networks

2 min
In the universe of social networks we can find all kinds of content: videos, images, polls, photographs with music… but if there is one thing that is really trending, it is the power of ephemeral content….

How data analysis can optimise your media and advertising strategy

2 min
Data analysis has become a fundamental part of any media or advertising strategy, as it is the key to understanding what’s working, changing what’s not and improving for future campaigns….

Interactive Advertising: Beyond Static Ads

2 min
In the fast-paced world of advertising, interactivity has emerged as a key element to captivate consumers and leave a lasting impression….