NEWS

2 min
In the universe of social networks we can find all kinds of content: videos, images, polls, photographs with music… but if there is one thing that is really trending, it is the power of ephemeral content….
2 min
Data analysis has become a fundamental part of any media or advertising strategy, as it is the key to understanding what’s working, changing what’s not and improving for future campaigns….
2 min
In the fast-paced world of advertising, interactivity has emerged as a key element to captivate consumers and leave a lasting impression….
2 min
Email marketing is one of the most common tools when it comes to communicating with and impacting our customers. It is a type of communication that is becoming more and more common but… is it still effective enough to be included in…
2 min
The concept of the Internet of Things seems new, but the reality is that it has been around for a long time. When we talk about the connection between objects, people and the Internet, we begin to understand what it is all…
2 min
In the dynamic world of advertising, artificial intelligence (AI) has emerged as a key catalyst, transforming the way brands connect with their audience….
3 min
Los consumidores son cada vez más exigentes con las marcas, no solo a nivel de prestaciones del producto, sino también con la concienciación de la marca. La sostenibilidad es una tendencia en auge y el mundo de la publicidad y el marketing…
3 min
One of the new trends in influencer marketing is the power of microinfluencers….
2 min
The media play a prominent role in the consumer experience by shaping consumer perceptions and attitudes….
2 min
We talk about video content marketing as an indispensable tool to reach the audience….