NEWS

The Power of Nostalgia in Advertising: Connecting Emotions with Brands

3 min
Looking back to the past is a very common practice to find out how we have evolved and whether we are better off than before. Based on this premise, nostalgia is a very present feeling, especially in the generations that lived their…

Sustainability: the brand argument that drives conversion and reputation

2 min
Environmental awareness has become one of the most prominent topics of conversation in recent times, which can influence purchasing decisions….

From clip to tap: The profile of the mobile shopper shaping the future of e-commerce

3 min
While not so long ago we were surprised to be able to buy any product on platforms such as Amazon or eBay, today it is commonplace to order dinner, book a holiday or buy clothes from our mobile phones, without leaving the…

The importance of storytelling for brands

3 min
In a world saturated with advertising, brands must constantly evolve to capture the attention of users in an efficient way. …

Followers, engagement or reach, what metrics should I track on social media?

3 min
I want to start a social media campaign, I want to be known and offer my community quality content. Which metrics should I follow? Which is the most important? In social media we work with 3 main metrics: followers, reach and interactions….

The golden age of podcasting and its importance for brands

2 min
The podcast is a consumer-friendly format and can be easily produced, which is why more and more professionals and social media personalities are encouraged to implement this format. …

Indispensable tools for content creators

3 min
Users don’t just use social media to upload holiday photos and browse through their friends’ lives; searching for products on these platforms has become commonplace….

Beyond partnerships: Brand ambassadors and their return

2 min
One of the most prominent trends in social media for 2025 is the consolidation of brand ambassadors. These profiles go beyond traditional collaborations with influencers, offering a much higher return on investment and becoming true emblems for brands. …

Matching the message to the channel and the audience: the key to efficient communication

2 min
In a world where every advertising impact competes for the attention of overexposed audiences, brands and agencies face a major challenge: to communicate effectively….

‘Nudgeables’ and their importance in marketing campaigns

3 min
Looking ahead to 2025, it is time to start thinking about the term ‘nudgeables’ and the impact this consumer profile can have on our sales….