Artificial intelligence (AI) is revolutionising the field of communications, enabling professionals to work more efficiently and creatively. From content creation to data analysis, these tools not only streamline processes, but also open up new opportunities to connect with audiences. Below, we explore…
La publicidad digital ha evolucionado significativamente en los últimos años. Sin embargo, cuando pensamos en publicidad en internet, los primeros formatos que vienen a la mente suelen ser los banners y otros anuncios gráficos que aparecen mientras navegamos….
Social media has changed the way we communicate and consume content, leading companies to reinvent themselves and include these platforms in their advertising strategies….
Influencer marketing is one of the most widely used advertising strategies in the digital environment. It is a collaboration between a brand and a person with a very large social media community or very focused on a specific area….
Google’s cookies are one of the most prized ‘assets’ in the advertising industry, which is why agencies and media outlets are increasingly concerned about what will happen to them….
Every year, many parents are looking for the ideal school for their children, which is a great opportunity for marketing and advertising agencies, but… what influence does digital advertising really have when it comes to choosing a school?…
The new X, or better known by its former name Twitter, is the communication platform par excellence. Every day millions of users share their thoughts and opinions on this platform, making it a key tool for brands. …
That video is the star format in terms of social networks is a reality. The growth of Tiktok, the platform that lives solely on video, continues to rise and the rest of the channels are keeping pace to adapt to the trend….
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