NEWS

Advertising in print media: is it still effective?

3 min
In a world where digital ads follow us on social media, search engines, and even the most unexpected apps, it would seem logical to think that print media has completely lost its relevance as an advertising medium. However, this perception does not…

Digital advertising trends defining the new season

2 min
Emerging digital advertising trends are redefining how brands create meaningful connections with their audiences….

A summer full of campaigns

4 min
Sun, beach and… advertising campaigns! We bring you the brands that have had the biggest impact during the summer period….

Is your brand ready for viral scrutiny?

3 min
In the digital age, social media can catapult a brand to success… or plunge it into crisis in a matter of seconds. That’s why having a solid social media crisis management strategy is no longer optional: it’s essential….

Summer reading for marketing enthusiasts

3 min
Summer is here and with it the holidays and free time. It is time to enjoy the company of those readings that help us to cultivate our creative mind. If you are one of those professionals who want to continue training even…

Key KPI’s for organic and paid campaigns

3 min
How do we know if a campaign is effective, how do we determine whether it is working properly or whether we need to make adjustments, and how do we measure whether we are meeting the objectives we set from the start? The…

The Power of Nostalgia in Advertising: Connecting Emotions with Brands

3 min
Looking back to the past is a very common practice to find out how we have evolved and whether we are better off than before. Based on this premise, nostalgia is a very present feeling, especially in the generations that lived their…

Sustainability: the brand argument that drives conversion and reputation

2 min
Environmental awareness has become one of the most prominent topics of conversation in recent times, which can influence purchasing decisions….

From clip to tap: The profile of the mobile shopper shaping the future of e-commerce

3 min
While not so long ago we were surprised to be able to buy any product on platforms such as Amazon or eBay, today it is commonplace to order dinner, book a holiday or buy clothes from our mobile phones, without leaving the…

The importance of storytelling for brands

3 min
In a world saturated with advertising, brands must constantly evolve to capture the attention of users in an efficient way. …