NEWS

The importance of storytelling for brands

3 min
In a world saturated with advertising, brands must constantly evolve to capture the attention of users in an efficient way. …

Followers, engagement or reach, what metrics should I track on social media?

3 min
I want to start a social media campaign, I want to be known and offer my community quality content. Which metrics should I follow? Which is the most important? In social media we work with 3 main metrics: followers, reach and interactions….

The golden age of podcasting and its importance for brands

2 min
The podcast is a consumer-friendly format and can be easily produced, which is why more and more professionals and social media personalities are encouraged to implement this format. …

Indispensable tools for content creators

3 min
Users don’t just use social media to upload holiday photos and browse through their friends’ lives; searching for products on these platforms has become commonplace….

Beyond partnerships: Brand ambassadors and their return

2 min
One of the most prominent trends in social media for 2025 is the consolidation of brand ambassadors. These profiles go beyond traditional collaborations with influencers, offering a much higher return on investment and becoming true emblems for brands. …

Matching the message to the channel and the audience: the key to efficient communication

2 min
In a world where every advertising impact competes for the attention of overexposed audiences, brands and agencies face a major challenge: to communicate effectively….

‘Nudgeables’ and their importance in marketing campaigns

3 min
Looking ahead to 2025, it is time to start thinking about the term ‘nudgeables’ and the impact this consumer profile can have on our sales….

Must-have AI tools for communication professionals

4 min
Artificial intelligence (AI) is revolutionising the field of communications, enabling professionals to work more efficiently and creatively. From content creation to data analysis, these tools not only streamline processes, but also open up new opportunities to connect with audiences. Below, we explore…

Challenges and opportunities: How blockchain tools are transforming digital advertising.

3 min
La publicidad digital ha evolucionado significativamente en los últimos años. Sin embargo, cuando pensamos en publicidad en internet, los primeros formatos que vienen a la mente suelen ser los banners y otros anuncios gráficos que aparecen mientras navegamos….

How to make your brand take off with Real Time Marketing (RTM)

4 min
Social media has changed the way we communicate and consume content, leading companies to reinvent themselves and include these platforms in their advertising strategies….