In the digital age, social media can catapult a brand to success… or plunge it into crisis in a matter of seconds. That’s why having a solid social media crisis management strategy is no longer optional: it’s essential….
Summer is here and with it the holidays and free time. It is time to enjoy the company of those readings that help us to cultivate our creative mind. If you are one of those professionals who want to continue training even…
How do we know if a campaign is effective, how do we determine whether it is working properly or whether we need to make adjustments, and how do we measure whether we are meeting the objectives we set from the start? The…
Looking back to the past is a very common practice to find out how we have evolved and whether we are better off than before. Based on this premise, nostalgia is a very present feeling, especially in the generations that lived their…
While not so long ago we were surprised to be able to buy any product on platforms such as Amazon or eBay, today it is commonplace to order dinner, book a holiday or buy clothes from our mobile phones, without leaving the…
I want to start a social media campaign, I want to be known and offer my community quality content. Which metrics should I follow? Which is the most important? In social media we work with 3 main metrics: followers, reach and interactions….
The podcast is a consumer-friendly format and can be easily produced, which is why more and more professionals and social media personalities are encouraged to implement this format. …
Usamos cookies para asegurar que te damos la mejor experiencia en nuestra web. Si continúas usando este sitio, asumiremos que estás de acuerdo con ello.
