La IA de Google transforma la publicidad: automatización, datos y estrategia humana para optimizar campañas y mejorar el rendimiento de los anunciantes….
Tourism continues to be one of the most competitive and dynamic sectors in the world. In an environment where travelers make decisions with more information than ever before, tourism brands — destinations, airlines, hotels — must understand which platforms influence that process…
For years, we imagined the future of advertising as a world filled with holograms, ubiquitous artificial intelligence, and advertisements projected in the sky. But the reality is much more interesting: the future of advertising has already begun, and it is happening on…
In a world where digital ads follow us on social media, search engines, and even the most unexpected apps, it would seem logical to think that print media has completely lost its relevance as an advertising medium. However, this perception does not…
In the digital age, social media can catapult a brand to success… or plunge it into crisis in a matter of seconds. That’s why having a solid social media crisis management strategy is no longer optional: it’s essential….
Summer is here and with it the holidays and free time. It is time to enjoy the company of those readings that help us to cultivate our creative mind. If you are one of those professionals who want to continue training even…
How do we know if a campaign is effective, how do we determine whether it is working properly or whether we need to make adjustments, and how do we measure whether we are meeting the objectives we set from the start? The…
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